Cubic Telecom, has announced that it has secured a €18 million co-investment from Audi Electronics Venture GmbH (AEV), a subsidiary of AUDI AG focused on investing in technologies, and Qualcomm Incorporated (QCOM), 3G, 4G and next-generation wireless technologies.
AEV and Qualcomm have invested in Cubic’s cloud-based machine-to-machine (M2M) platform. AEV will join existing investors Sierra Wireless, ACT Venture Capital, TPS Investment Limited and Enterprise Ireland. This is Qualcomm’s fourth investment in Cubic, highlighting the strength of the partnership between the two organisations. Enterprise Ireland, a government development agency, was a very early supporter of Cubic Telecom and their involvement has enabled Cubic to expand into international markets. Cubic Telecom was advised by Arthur Cox, KPMG Corporate Finance (Dublin), and Trasna Consulting.
Cubic Telecom is focused on enabling seamless connectivity solutions for enterprise customers across automotive, computer OEM and retail sectors. Cubic’s applications and technologies are embedded at the manufacturing stage, enabling enterprise customers to offer always-on connectivity anywhere in the world. Cubic is actively working with some of the Fortune 100 tablet and notebook manufacturers including HP and Lenovo, and Australia’s number one retailer Woolworths. More recently Cubic expanded its business to partner with some of the most M2M and automotive companies in the world.
With this round of financing, Cubic Telecom will continue to invest in its unique software platform and connectivity network, in addition to focusing on expanding its operations across the world to meet the demands and global footprint requirements of its rapidly expanding customer base.
Commenting on the investment, Peter Steiner, head of AEV, spoke about the partnership. “Audi and Cubic Telecom are strong development partners of new infotainment solutions and intend to connect the models of the Audi brand even better with its environment and the Internet in the future.”
Paul Fiskness, senior vice president of Qualcomm’s Structured Finance and Strategic Investments Group said, “Cubic’s unique technical solution and network reach are ideally suited for the connectivity needs of a variety of products distributed on a global scale, including automobiles, laptops / tablets, medical devices and IOT / 
M2M modules. As an early stage investor in Cubic, Qualcomm is very excited to be partnering with Audi and is looking forward to collaborating with Audi in the future.”
Barry Napier, CEO, Cubic Telecom said, “We appreciate the investment from Audi and Qualcomm as we continue to expand our market presence. The automotive industry is changing faster than ever, and connectivity in the car is at the heart of it. With this new round of financing, Cubic Telecom, along with our strategic partners, will be at the core of this transformative new phase for the automotive industry.”
