SmartMark Communications releases new Framework in conjunction with CES 2017
SmartMark Communications, a specialist in customer experience strategy, has released a new Framework for evaluating the long-term relevance and adoption of new technologies.
The Framework, titled Technology Adoption and Customer Centricity (TACC), is being released in conjunction with CES® 2017, the international consumer electronics and technology innovation event.
The TACC Framework focuses on helping businesses optimise consumer-facing technology spending by understanding customer preferences and preferred offerings, and prioritising investment.
“It is easy to get swept up in the excitement around the next big technology,” said Juliet Shavit, president and CEO of SmartMark Communications. “But it is important for businesses to keep their focus on the customer’s longer-term experience and satisfaction. It is customer satisfaction that will drive meaningful ROI (return on investment).”
The new Framework is a measurement tool that uses a series of calculations to determine the likelihood of success, drawing into consideration such factors as external stakeholder support and marketability.
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