Today, mobile barcodes are being incorporated into a vast array of media and initiatives, demonstrating the potential of this medium to impact the way people conduct business and go about their day-to-day lives. No longer does the consumer passively engage with your message. The call to action is instantaneous – no more lag time between message receipt and reaction.
Enabling this kind of immediacy, hyper-relevance and interactivity at the point of desire – shifts the consumer paradigm from ‘search’ to ‘get’.
So, how can marketers design and create effective mobile barcode campaigns to take advantage of this exciting new mobile media element? This new white paper by NeoMedia Technologies addresses the following issues:
Planning for Success and Defining Requirements
Selecting the Right Vendor Partner
Selecting the right Symbology and Methodology
Symbology Size and Design
Ensuring Effective Integration into Campaign Designs
Delivering an Optimised Experience
Mobile barcodes are poised to become one of the dominant mobile media elements worldwide, ushering in a new era of enhanced interactivity and one-to-one dialogue with the consumer.
They are flexible and can be easily incorporated into multiple mediums, allowing marketers to start an immediate conversation with the target audience and generate buzz for the brand.
For consumers, mobile barcodes are simple-to-use, unique, and very engaging. Mobile barcodes represent the shortest distance between a brand’s message and the target consumer, unlocking a relevant, dynamic, and interactive experience.
Download the ‘How to Create a Mobile Barcode Program’ today to see how your organisation can try it today!