New White Paper available: How to Create a Mobile Barcode Program

Today, mobile barcodes are being incorporated into a vast array of media and initiatives, demonstrating the potential of this medium to impact the way people conduct business and go about their day-to-day lives. No longer does the consumer passively engage with your message. The call to action is instantaneous – no more lag time between message receipt and reaction.

Enabling this kind of immediacy, hyper-relevance and interactivity at the point of desire – shifts the consumer paradigm from ‘search’ to ‘get’.

So, how can marketers design and create effective mobile barcode campaigns to take advantage of this exciting new mobile media element? This new white paper by NeoMedia Technologies addresses the following issues:

Planning for Success and Defining Requirements
Selecting the Right Vendor Partner
Selecting the right Symbology and Methodology
Symbology Size and Design
Ensuring Effective Integration into Campaign Designs
Delivering an Optimised Experience

Mobile barcodes are poised to become one of the dominant mobile media elements worldwide, ushering in a new era of enhanced interactivity and one-to-one dialogue with the consumer.

They are flexible and can be easily incorporated into multiple mediums, allowing marketers to start an immediate conversation with the target audience and generate buzz for the brand.

For consumers, mobile barcodes are simple-to-use, unique, and very engaging. Mobile barcodes represent the shortest distance between a brand’s message and the target consumer, unlocking a relevant, dynamic, and interactive experience.

Download the ‘How to Create a Mobile Barcode Program’ today to see how your organisation can try it today!


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Posted on: September 1, 2021

Whether you are a future-minded CEO, tech-driven CEO or IT leader, you’ve come across the term IoT before. It’s often used alongside superlatives regarding how it will revolutionize the way you work, play, and live. But is it just another buzzword, or is it the as-promised technological holy grail? The truth is that Internet of

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Posted on: August 30, 2021

There are several different parts in a complete IoT solution, all of which must work together to get the result needed, write IoT Now Enterprise Buyers’ Guide – Which IoT Platform 2021? authors Robin Duke-Woolley, the CEO and Bill Ingle, a senior analyst, at Beecham Research. Figure 1 shows these parts and, although not all

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Posted on: June 21, 2021

As industry players look to provide the next generation of IoT connectivity, two different standards have emerged under release 13 of 3GPP – CAT-M1 and NB-IoT.

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IoT and home automation: What does the future hold?

Posted on: June 10, 2020

Once a dream, iot home automation is slowly but steadily becoming a part of daily lives around the world. In fact, it is believed that the global market for smart home automation will reach $40 billion by 2020.

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AND Technology Research and University of Essex join forces to develop self-powering, battery-less IoT device powered by AI

Posted on: September 24, 2021

Purpose-led technology company, AND Technology Research, is announcing a new partnership with computer scientists from the University of Essex to explore new ways of reducing the amount of power a device needs, while at the same time using energy harvesting techniques to produce truly self-powering devices.

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How can IoT optimise the bearing supply chain?

Posted on: September 24, 2021

In 2020, stock management issues were estimated to cost UK manufacturers 66 billion GBP  because of disruption caused by the pandemic. Consequently, the quest to improve efficiency, cut waste and enhance supply chain operations is one that suppliers know all too well. Here Chris Johnson, managing director at miniature bearings specialist SMB Bearings, explains how the Internet of Things

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