M2M: Paradigm shift for operators!

M2M is one of the most important technologies and business trends which will change how we work, travel and live. It will have a far reaching impact, not just on the consumers but also on the business ecosystem. The M2M value chain spans across module manufacturer, application developer, network operator and solution reseller. In this chain, network operators will play a key role and significantly impact the delivery of solution to the consumer.

To enable an end-to-end M2M solution, the biggest challenge for fixed or mobile network operators will be to support innovative business models. M2M will spur partnerships between network operators and many new industries and verticals. It will push operators to manage a fragmented M2M market and quickly respond to the evolving requirements of varied verticals like automotive, retail or even finance. Business models for each of these verticals will be unique with respect to pricing, charging and managing services. These will not be limited to standard pay per use or post pay plans, but will be based on different combinations of device rental, connection fee and recurring fee. There can also be a cost of managed services like customer care, monitoring and reporting. Data usage fee can possibly be based on usage volume, device type, active time, time band, QoS, destination or traffic signature, to list a few! Due to the huge volume of traffic, charging will be at a granular level, unlike what it is today.

A high scale of connections, long term contracts and low churn of M2M contracts make it impossible to overlook this business but at the same time, M2M transactions typically are low value. Network operators will have to keep their high value-low volume business and low value-high volume business distinct.

They will also need to protect and prioritise the premium revenue stream over M2M traffic and provide a high quality of service at a very low cost. An example is one of Volubill’s operator customers, who spends approximately $5 per user to support data services. According to a report by Analysys Mason, M2M ARPU per SIM will be as little as $5-7!

Operators can strive to strategically evolve, innovate and reduce operational costs by making sure that their O/BSS systems are flexible and open enough to adapt to the growing M2M industry. These systems should support an open environment, so that M2M partners of an operator can manage their tariff plans, add connections and check usage reports without depending on the network operator. Carriers themselves should be able to quickly add and modify plans and charge flexibly through plans based on device, usage, network or time. To reduce deployment cost, the solution architecture should be such that many applications can be hosted on a common, logically partitioned hardware and to lower network cost, MNOs should evaluate offloading the M2M traffic at the edge.

It is indeed easier said than done, but as Andy Grove of Intel puts it, “There is at least one point in the history of any company when you have to change dramatically to rise to the next level of performance. Miss that moment – and you start to decline.”

For more info on how Volubill can help you deploy an M2M solution please visit http://www.volubill.com/rep-solutions/rub-machine_to_machine.html


Blackline Safety sets new standard in connected worker safety with launch of G6

Posted on: September 26, 2022

San Diego, United States – Blackline Safety Corp., a global provider in connected safety technology, continues to trailblaze in the industrial worker safety market with the launch of a new connected wearable to transform single-gas detection. The all-new G6 personal gas detector – unveiled at the National Safety Council (NSC) Safety Congress & Expo in San Diego

Read more

Senet expands public LoRaWAN network across New York

Posted on: September 26, 2022

Portsmouth, United States – Senet, Inc., a provider of cloud-based software and services platforms that enable global connectivity and on-demand network build-outs for the Internet of Things (IoT) announced it is has expanded the build out of its public LoRaWAN network across all five boroughs of New York City. Through the combined operation of Senet’s

Read more

9 IoT applications that will change everything

Posted on: September 1, 2021

Whether you are a future-minded CEO, tech-driven CEO or IT leader, you’ve come across the term IoT before. It’s often used alongside superlatives regarding how it will revolutionize the way you work, play, and live. But is it just another buzzword, or is it the as-promised technological holy grail? The truth is that Internet of

Read more

Which IoT Platform 2021? IoT Now Enterprise Buyers’ Guide

Posted on: August 30, 2021

There are several different parts in a complete IoT solution, all of which must work together to get the result needed, write IoT Now Enterprise Buyers’ Guide – Which IoT Platform 2021? authors Robin Duke-Woolley, the CEO and Bill Ingle, a senior analyst, at Beecham Research. Figure 1 shows these parts and, although not all

Read more

CAT-M1 vs NB-IoT – examining the real differences

Posted on: June 21, 2021

As industry players look to provide the next generation of IoT connectivity, two different standards have emerged under release 13 of 3GPP – CAT-M1 and NB-IoT.

Read more

IoT and home automation: What does the future hold?

Posted on: June 10, 2020

Once a dream, home automation using iot is slowly but steadily becoming a part of daily lives around the world. In fact, it is believed that the global market for smart home automation will reach $40 billion by 2020.

Read more

5 challenges still facing the Internet of Things

Posted on: June 3, 2020

The Internet of Things (IoT) has quickly become a huge part of how people live, communicate and do business. All around the world, web-enabled devices are turning our world into a more switched-on place to live.

Read more

What is IoT?

Posted on: July 7, 2019

What is IoT Data as a new oil IoT connectivity What is IoT video So what’s IoT? The phrase ‘Internet of Things’ (IoT) is officially everywhere. It constantly shows up in my Google news feed, the weekend tech supplements are waxing lyrical about it and the volume of marketing emails I receive advertising ‘smart, connected

Read more
IoT Newsletter

Join the IoT Now online community for FREE, to receive: Exclusive offers for entry to all the IoT events that matter, round the world

Free access to a huge selection of the latest IoT analyst reports and industry whitepapers

The latest IoT news, as it breaks, to your inbox