Apps World – Connected Cars

Event date: November 12-13, 2014
ExCeL, London

To stay competitive, car manufacturers need to provide their customers with latest innovations – but some of the most recent product innovations have little to do with driving. The nature of competition is rapidly changing with the arrival of connected cars.

Greg Ross, Global Director of Infotainment Strategy and Alliances at General Motors, explains what’s at stake. “Creating an app environment was a way to let our cars be more personalised, stay more current, have the latest content and stay fresher longer, and frankly it must be the same way that your smartphone gets better and fresher and more personalised over time.” (Vision Mobile ‘Apps for Connected Cars? Your Mileage May Vary report, March 2014)

It’s clear that app developers will be key in the future success of the connected car market – but with current fragmentation the car app market there is a danger that the true potential could never be realised.

The Connected Car conference at Apps World examines how car manufacturers, and the connected car app ecosystem, can overcome initial challenges and harness its obvious long-term potential. This is the place to collaborate with partners; learn from industry case studies; understand what customers want; and how to foster viable developer ecosystems to deliver it.

http://www.apps-world.net/europe/agenda/tracks/connected-cars

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