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Masternaut and Telefónica in joint marketing deal
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Masternaut and Telefónica in joint marketing deal

Posted by Steve RogersonSeptember 12, 2011

Telefónica and Masternaut have agreed to market telematics-enabled fleet management services jointly. These allow businesses to make cost savings, while delivering improvements in customer service and employee safety.

Both companies will share product roadmaps to create future products.

The agreement, which gives Telefónica’s professional teams access to Masternaut’s telematics products and services, helps the company advance towards its goal of boosting revenue generation beyond connectivity. These M2M products are claimed to add incremental layers of value to customers in efficiency and sustainability, as they seek to gain competitive advantage.

According to the agreement, the two companies will market joint products designed to target the growing sustainable fleet market, where customers can benefit from fuel savings of up to 20% through driver behaviour management.

“With this agreement, Telefonica demonstrates the capacity for responding to customers’ needs in the growing M2M market,” said Carlos Morales, global M2M director of Telefónica.

“We are convinced that Masternaut’s leading products will enable us to offer top quality and comprehensive solutions covering all elements of the value-chain.”

Masternaut will provide fleet management services, applications, platforms and technical support, while Telefónica will contribute with its commercial network, including pre- and post-sales support, and customer care.

The products, distributed under the Telefónica brand, also include fleet optimisation applications that allow for more efficient deployment of mobile resources, telematics-enabled products for the insurance market and the dynamic management of corporate risk.

“This innovative partnership with Telefónica represents the next step in the evolution of the global fleet management market,” said Bill Henry, CEO of Masternaut.

“Together we will leverage Masternaut’s leading products and Telefónica’s strong commercial capabilities to deliver valuable solutions for both large enterprise and mid-sized companies.”

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