RF Monolithics extends distribution deal with Avnet into Asia

RF Monolithics has expanded its distribution agreement with Avnet Electronics Marketing from its current North and South America to cover most of Asia. Avnet distributes RFM products to electronics OEMs and electronic manufacturing services.

“There are very few global distribution partners like Avnet that offer feet on the street, design-chain and supply-chain services that are critical to growing revenue for manufacturers like RFM,” said Duane Covell, director of RFM worldwide distribution. “Together, we have a mutually proven track record of success with happy end customers and steady revenue growth.

“We look forward to building on this relationship to reach new customers, growing revenue with existing Asia customers and streamlining our distribution channel with a strong Asia partner like Avnet.”

RFM’s standards-based certified modules and short-range IC radios, plus proprietary certified modules and short-range IC radios and RF components, can be integrated into a long list of common M2M and communications applications. These include medical and healthcare, building automation and control, smart grid and advanced metering infrastructure, industrial grade wireless networks, automotive and transportation, and telecoms. RFM products are embedded directly into OEM products.

“With so many applications, choosing the right certified module, short-range IC radio or RF component can be a daunting task,” said Covell. “But with assistance from Avnet’s technical team accompanied by reference materials like RFM’s printed and online interactive selector guides, basic specification and common applications can be easily identified.

“This is one of the reasons why the relationship with Avnet works so well for RFM.”

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