Podsystem enables Retrieva dogs to roam across Europe

Manufacturer of advanced dog tracking collar incorporates MultiNet SIM cards to create “premium” roaming collars.

Podsystem, a leader in multi-network data SIMs for the M2M industry, has announced that its MultiNet Europe SIM cards have been selected by Retrieva, manufacturer of an advanced dog tracking collar, to enable the company to further expand its reach into Europe. The MultiNet Europe SIM roams on every network in every European country for a fixed low cost, enabling Retrieva to market premium roaming collars for use beyond British shores.

For Retrieva, a key advantage of the Podsystem MultiNet Europe SIM is that it automatically switches between networks if coverage is patchy or if a network is not available, so that the device remains connected. This has enabled Retrieva not only to offer its tracking collar throughout the whole of Europe, but also to customers in remote areas of the UK which would not normally receive coverage from Retrieva´s current UK mobile provider.

The collars incorporate three different tracking technologies, GPS (satellite), GPRS (mobile data) and radio frequency to ensure the most reliable tracking system available. The dog´s position can be viewed in real time from the user´s mobile phone.

“Having already established a broad customer base in the UK, we faced a challenge when demand for our dog collars began to increase in Europe,” commented Andy Stuart, one of the founders of Retrieva. “Although we had been working with a UK telecoms provider, finding a way to standardize prices throughout the whole of Europe and avoiding roaming costs became paramount.”

The company initially asked customers to purchase their own local SIM which they then sent to Retrieva to be incorporated into the device, but they soon realized that this would not be practical on a large scale. “Discovering Podsystem’s MultiNet Europe SIM has enabled us to offer a comprehensive, premium service to European customers,” continued Andy Stuart. “Previously, we as a company had to assume the risk of roaming costs if a customer frequently used the device abroad, whereas now this risk has been almost entirely eliminated.”

The Podsystem MultiNet Europe SIM is just one in a range of multi-network SIMs offered by the company, enabling manufacturers of roaming M2M devices and applications to develop products that can roam both on different networks within European countries and across European borders for a low fixed monthly cost with no risk of roaming charges or bill shocks.

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