As the season of international conferences and exhibitions in the communications industry gets under way, many organisations will be looking at ways of sharpening their brand image and raising awareness. So, spare a thought for the folks at Nokia head office, who we suspect were not directly responsible for the sign shown here.
The street sign pictured here is one of a number of genuine photos taken recently around the world (this one was found in China), demonstrating the difficulty of managing a brand in a rapidly expanding global market where English is not the mother tongue.
Here, at M2M Now we will soon be bringing you our own significant brand news announcement. Bookmark this space!