29 February 2012, Mobile World Congress, Barcelona –Etisalat Mobile Baby wins Global Mobile Award
In the special ceremony at the GSMA’s Mobile World Congress in Barcelona on Tuesday 28th February, host – comedian and songwriter – Tim Minchin revealed the winners at the industry’s annual event.
Etisalat Mobile Baby wins Best Mobile Health Innovation
In 2011, the Etisalat Group launched a unique maternal health program which helps to provide critical healthcare to pregnant women in rural parts of Africa. This service, named ‘Mobile Baby’ was developed in partnership with Qualcomm, D-Tree International and Great Connection Inc.
Mobile Baby will save countless lives whilst greatly enhancing the quality of living of millions of women across the continent. Etisalat already deployed its Maternal Health program in the Tanzania, Nigeria, UAE and Saudi Arabia. Based on experience with service introduction, Etisalat is now looking to rollout Mobile Baby program across all of its Operations throughout 2012.
“M-health at its best with a built in end-user partnership.”
A full list of the winners of the 17th Global Mobile Awards can be found here.