Inside the Connected House

29 February 2012, Mobile World Congress, Barcelona –A world where everything intelligently connects.

Launched with AT&T, KT and Vodafone and their partners – Accenture, Airbiquity, AQ Corporation, Ericsson, Intel, KTH, Qualcomm, Rsupport, Sony and Zelitron – the GSMA Connected House showcases how mobile technology is already improving people’s lives by demonstrating the latest in connected products and services, and is located in The Courtyard in the heart of the Fira de Barcelona.

Visitors can explore how mobile is driving innovation to deliver the Connected Life now and in the future. Inside, the latest in cutting-edge wireless technologies shows how you can make your home more intelligent, how mHealth services can improve people’s wellbeing, and how connectivity in cars will keep drivers better informed. Visitors will also experience how connectivity in a range of devices will impact a number of vertical industries through cost savings and efficiencies and improve the way companies do business.

Michael O’Hara, Chief Marketing Officer, GSMA said: “The Connected Life enabled through mobile technology is already integral to our daily lives, enhancing the way we commute, look after our health, teach our children and control our home environment. With the total number of connected devices set to triple over the next decade to 24 billion, and the number of mobile connected devices set to surpass 12 billion in 2020, the Connected House showcases the innovative solutions of today and the mobile industry’s vision for the future.”

Also included in the Connected House are demonstrations of the Embedded SIM and its use in connected devices. As the mobile industry moves from connecting handsets to connecting a wide range of devices, the Embedded SIM will enable over the air provisioning of operators credentials, while continuing to deliver the assured levels of robust security and interoperability that consumers expect.

The GSMA is partnering with Embedded SIM solution suppliers Gemalto and Giesecke & Devrient for this demonstration.


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