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Colefax and Fowler appoint The Digital Signage Agency
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Colefax and Fowler appoint The Digital Signage Agency

Posted by IoT Now MagazineMarch 13, 2012

Colefax and Fowler, the internationally renowned interior decoration group, has appointed The Digital Signage Agency to create a new digital signage network across its UK showrooms.

Using its Media4Display network and content management software, TDSA has installed the first phase of the new network in Colefax and Fowler’s main trade showroom in Chelsea Harbour, London.

Colefax and Fowler required a complete solution that allowed them to easily and remotely control the distribution of content to all their showroom screens. It needed to allow them to upload, manage and plan the launch of seasonal campaigns well in advance in order to help improve the efficiency of the marketing department and to remove the previous method of deploying DVDs to their showrooms. The solution needed to be completely transparent with no unexpected costs further down the line.

James Washer, Managing Director of TDSA, said “Media4Display offers an outstanding level of technical sophistication that can help Colefax and Fowler organise and distribute all types of media content to their showroom screens as well as their PC’s, mobile devices, tablets, kiosks and POS stations within one system. With over 25 years of experience in retail and corporate display the TDSA group has the expertise to advise Colefax and Fowler how to optimise their use of this system.”

TDSA specialises in providing retailers and corporates with digital signage solutions that underpin “best practice” in digital signage management. Its services are focussed on helping marketing professionals improve the quality, consistency and effectiveness of their digital content delivery processes.

Over 250,000 Media4Display user licences are operating globally. The software is proven in multinational retailers and commands a 60% share of French retail stores. TDSA plans for Media 4Display to become a leading platform in the UK retail market.

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