Thereby hangs a tail: What downtime can co$t and how to avoid it

Pets Pets

There’s a pet store not far from my house, writes Peter Dunn, and with four cats and a dog, I find myself there fairly often. It’s a busy place – according to the manager, it’s their highest volume store in the country. And typically, shopping there is a quick and pleasant experience. However, twice in the last several months, picking up some kitty litter has turned into a time-consuming chore. 



Why? Well the store’s internet connectivity has gone down. The manager informed me that each store relies on a fixed line for internet connectivity. Point of Sale (POS), credit card processing, and loyalty card – they all depend on this connection. And when it goes down… well, to say the customer experience suffers would be an understatement. Let’s take a look at what this outage means to customers:

First: No customer loyalty card access

Second: No payments by ATM

Third: Credit card payments are processed using a single terminal on a dial-up connection



So, when the fixed line goes down (which can be frequent during our stormy South Florida summers), a two-minute trip takes 15 minutes, and I don’t even receive reward credit for my purchases.

This store has the added expense of a second fixed line and additional card terminal, and the inability to provide the expanded level of customer service in the event of even a basic telecom outage. 
A simple wireless back-up solution could maintain the store’s typically stellar level of speedy service in the event of a short or long-term outage. And at your highest volume (and revenue) store, that’s important.

A little research shows that my experience is not atypical. An article by technology provider, CDW (http://bit.ly/sNanJl) which surveyed over 7,000 businesses, found that the average business experiences “nearly 140 hours of downtime per year.” And “loss of telecom services” was the third most commonly cited cause for failure.

Why should this matter?

Because it hurts businesses where it counts – financially. CDW also found that cost-per-incident globally averages approximately US$287,000 (EUR217,000). Think about a high volume retailer during the holiday season and you can see where an outage can have tremendous financial implications, as well as generate negative customer responses and press.

The good news is that establishing redundancy for critical communications has never been easier with the wide availability of 3G, Wimax, LTE, microwave, and satellite technology, and data pricing that has come down significantly in the last few years. Previously, high costs and fears of unreliability or complexity have been roadblocks in motivating businesses towards backup / failover solutions, especially over wireless. However, the landscape is changing – in 2010 AT&T found that continuity planning is seen as a priority by three-fourths (77%) of IT executives in the Southern region of the US and 70% include their wireless network capabilities as part of their business continuity plan.

Low cost routers with integrated cellular failover, and variable bandwidth private networking support from the wireless carriers have simplified the process of offering turnkey back-up solutions to your clients. And, if the above data is any indication, it’s a solution you can’t afford to ignore.

Blog by Peter Dunn, Business and Product Development Director, Wyless

For more information; please go to www.wyless.com/products/broadband-wireless-backups.com

FEATURED IoT STORIES

9 IoT applications that will change everything

Posted on: September 1, 2021

Whether you are a future-minded CEO, tech-driven CEO or IT leader, you’ve come across the term IoT before. It’s often used alongside superlatives regarding how it will revolutionize the way you work, play, and live. But is it just another buzzword, or is it the as-promised technological holy grail? The truth is that Internet of

Read more

Which IoT Platform 2021? IoT Now Enterprise Buyers’ Guide

Posted on: August 30, 2021

There are several different parts in a complete IoT solution, all of which must work together to get the result needed, write IoT Now Enterprise Buyers’ Guide – Which IoT Platform 2021? authors Robin Duke-Woolley, the CEO and Bill Ingle, a senior analyst, at Beecham Research. Figure 1 shows these parts and, although not all

Read more

CAT-M1 vs NB-IoT – examining the real differences

Posted on: June 21, 2021

As industry players look to provide the next generation of IoT connectivity, two different standards have emerged under release 13 of 3GPP – CAT-M1 and NB-IoT.

Read more

IoT and home automation: What does the future hold?

Posted on: June 10, 2020

Once a dream, iot home automation is slowly but steadily becoming a part of daily lives around the world. In fact, it is believed that the global market for smart home automation will reach $40 billion by 2020.

Read more
RECENT ARTICLES

OCF celebrates pulse systems’ installation of newly certified IoT platform for smart lighting

Posted on: December 6, 2021

The Open Connectivity Foundation (OCF) has announced the first installation of the recently-certified low power IoT platform, from OCF member Cascoda, that combines the end-to-end security benefits of OCF and the low power, wide-area coverage advantages of Thread.

Read more

Green Custard Ltd develop robust predictive maintenance system for Martin Engineering Ltd

Posted on: December 6, 2021

Green Custard Ltd, a professional services company and AWS Advanced Consulting partner, together with Eseye Ltd (also an AWS partner) has been selected by Martin Engineering Ltd to build a global predictive maintenance and monitoring platform on AWS so their localised US platform can be rolled out internationally.

Read more