Cinterion leads M2M module market by volume but Sierra Wireless is tops for revenue, says ABI Research

ABI Research ABI Research

Scottsdale, Arizona, USA — ABI Research has published new market share rankings for M2M cellular embedded module vendors. These assess their performance in 2011 for total unit shipment volume as well as for total M2M revenue, including modules, terminals, software, and services.

The rankings of the top three vendors by module unit shipment volume in 2011 are, in order, Cinterion, Telit, and Sierra Wireless. For rankings by M2M revenue, Sierra Wireless is first, Cinterion second, and Telit third.

Cinterion has been the unit shipment volume market share leader since ABI Research started tracking cellular M2M module sales in 2003. With the acquisition of Cinterion by Gemalto in 2010, the company is hoping to leverage Gemalto’s resources and complementary offerings (i.e. SIMs – subscriber identity modules) to build a more comprehensive and differentiated offer in the market.

Sierra Wireless was one of the first vendors to push beyond modules to the supply of a software platform – its AirVantage hybrid connected device platform / application enablement platform (CDP/AEP). Moving away from a pure module strategy has benefited Sierra Wireless financially in the face of increasing price pressure, as is the company’s strong focus on higher value automotive module products.

Sam Lucero, ABI Research’s practice director, M2M connectivity, states, “The biggest change from 2010 to 2011 was the rise of Telit from third place to second place in the unit shipment volume analysis. Likewise, Telit Communications displaced SIMcom Wireless Solutions at third place in the M2M revenue rankings.”

Telit Communications has been the fastest growing of the major vendors for several years now, rising from roughly 6% market share in 2007 to more than 20% market share (on a unit shipment volume calculation) in 2011. The company has, so far, brought a laser-like focus to the core business of providing customers with modules that abstract away as much supply-chain logistical complexity as possible, at aggressive price points.

Companies active in the cellular M2M module market include: Cinterion, Huawei, iWOW, Neoway, Novatel Wireless, Quectel, Sagemcom, Sierra Wireless, SIMcom Wireless Solutions, Telit Communications, u-blox, and ZTE.

ABI Research’s report M2M Embedded Module Vendor Market Share Market Data, (http://www.abiresearch.com/research/1010677) presents cellular M2M embedded module vendor market share data for 2011, and is part of ABI Research’s M2M Research Service.

ABI Research provides in-depth analysis and quantitative forecasting of trends in global connectivity and other emerging technologies. From offices in North America, Europe and Asia, ABI Research’s experts advise thousands of decision makers through more than 40 research and advisory services.

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