Etisalat appoints Khalifa Al Shamsi as Chief Digital Services Officer

Etisalat Group, a leading telecommunications corporation headquartered in Abu Dhabi, UAE has appointed Khalifa Al Shamsi as Chief Digital Services Officer for the newly established Etisalat Digital Services Unit.

The new division will focus on various industry verticals such as machine-to-machine (M2M), cloud services, commerce, digital advertisement, advanced communications, digital entertainment, and video services. It aims to boost the group’s position in the digital eco-system and drive innovation and advanced services to its customers.

Al Shamsi (pictured) joined Etisalat as a graduate trainee 19 years ago, over the course of which he has held various senior managerial positions within Etisalat UAE. The appointment reflects Etisalat’s continuing commitment to the development of the skills of nationals in the UAE.

Etisalat, an operator in the Middle East and Africa regions has a market value in excess of AED 80 billion (US$20 billion) and annual revenues of approximately AED 30 billion (US$8 billion).

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