Deutsche Telekom launches M2M Marketplace
Bonn, Germany. May 30, 2012 — Deutsche Telekom has launched M2M Marketplace, a platform for manufacturers and dealers worldwide to offer their hardware, software, apps and full-package solutions relating to M2M communication. In future, Deutsche Telekom will also offer the requisite SIM cards and SIM chips via the M2M Marketplace.
The Marketplace is said by the company to provide vendors with another attractive, global distribution channel for their M2M products in addition to their own sales channels. Interested customers can simply and conveniently compare offers on an international scale and cover their individual M2M needs from the broad range on offer or alternatively purchase a full-package solution.
“Our M2M Marketplace makes it easy for our partners to market their offers around the world. Anyone looking for an M2M solution to optimise their business will find what they need on our Marketplace,” says Thomas Kiessling, chief product and innovation officer at Deutsche Telekom. “The Marketplace brings together global supply and demand for M2M solutions in a straightforward way, thereby lending greater dynamism to M2M business.”
The various potential applications of M2M in a broad range of industries means many different partners have to work together to create individual solutions. The portal supports both solution providers and customers who want to optimise their business with the support of M2M.
Vendors put details of their hardware, software and industry apps on the portal, including a precise description and pictures of the product, or screenshots of the web interface. There is also the option of including technical documentation for download. Vendors can allocate their offers to the nine segments Energy, Healthcare, Transport & Logistics, Automotive, Consumer Electronics, Retail, Industrial Automation, Public Sector and Security.
From July 2, 2012 fees for online sales platforms will be chargeable, varying in accordance with the type of solution being sold. To begin with, the M2M Marketplace will be launched in English. Other languages are planned, as is expansion into the consumer market.
Deutsche Telekom is one of the world’s leading integrated telecommunications companies with more than 129 million mobile customers, almost 34 million fixed network lines and 17 million broadband lines (as of March 31, 2012). The group provides fixed network, mobile communications, internet and IPTV products and services for consumers, and ICT solutions for business and corporate customers.
Deutsche Telekom is present in around 50 countries and has over 235,000 employees worldwide. The group generated revenues of EUR 58.7 billion in the 2011 financial year – over half of it outside Germany (as of December 31, 2011).