Gemalto delivers prepaid card services to Russia's Svyaznoy Bank

Gemalto Gemalto

Gemalto, one of the leaders in digital security, announces that Svyaznoy Bank is deploying the first large scale prepaid card offer for its customers in Russia.

The Gemalto prepaid solution is certified by MasterCard and Visa and combines rigorous security with outstanding consumer appeal. This card is associated with MasterCard and Visa and can be processed at any location that accepts these payment applications.

Svyaznoy Bank is a full-service, federal-scale business that has one of the most widespread service networks in Russia. In addition to thirty five of its own branches in large cities, the bank’s partnership with Svyaznoy Group allows it to offer services at more than 3,000 points-of-sale based in Svyaznoy mobile communication centers throughout Russia.

The prepaid card will be distributed via both networks, alongside a number of other sales channels. As a result, it will deliver significant commercial benefits, including attracting new customers, raising the bank’s profile, and creating an additional revenue stream.

“Gemalto has the wide-ranging capability necessary to respond quickly to Svyaznoy Bank’s requirements for large scale deployment,” commented Evgeniy Davidovich, deputy to CEO of Svyaznoy Bank. “As Svyaznoy Bank grows quickly across Russia, we need a partner with the product breadth and high level of service to ensure that our new prepaid cards strengthen customer loyalty, attract new business and raise awareness of our company.”

“Svyaznoy Bank is a very progressive and innovative enterprise,” added Jean-Paul Ternisien, senior vice president at Gemalto. “Prepaid solutions clearly encourage the unbanked to use card-based payments, and this new service will support Svyaznoy Bank in sustaining high growth.”

Gemalto’s prepaid card service can encompass every stage of the process, from design and production of the card and its packaging, right through to point-of-sale fulfilment. The company’s unique secure personalisation center provides a certified EMV environment that fully complies with the major international payment schemes.

Utilising a range of security techniques such as tamper evident seals, Gemalto also has the capability to apply unique serial numbers and barcodes to the outside of the packaging.

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