Orga Systems integrates telecoms, utilities, automotive and M2M services with MyDigitalLife

(MWC PREVIEW:) Paderborn, Germany. February 19, 2013 — Orga Systems is to present its ‘MyDigitalLife’ service at Mobile World Congress in Barcelona next week, to help network operators achieve cross-vertical revenues.

The world might be increasingly connected, but from the customer’s point of view it is still a disjointed experience, as they have to navigate multiple fragmented silos. The software vendor, best known for its real-time charging and billing system deployments in the telecommunications, utilities and automotive markets, has been looking for “ways to unlock the commercial potential of the connected world”, according to a spokesman.

Based on proven Orga Systems technology, customers using the MyDigitalLife self-service system have a single, centralised and easy-to-use interface that integrates different aspects of their digital experience, including communications, utility bills, alerts and information from smart cars and smart homes, entertainment services and more.

However, MyDigitalLife reportedly goes beyond an easier, more convenient, personalised and joined up experience to unlock the commercial potential of the connected world. Truly personalised experience helps operators capture cross-vertical revenues.

With MyDigitalLife, operators can turn orders into cash, not just for their own offerings, but for the entire digital value chain – including capturing new revenues from utilities, automotive, and M2M. It is reported that customers can easily select any desired product from a single catalogue by dragging and dropping items into a shopping cart, then pay for them, and manage and monitor their usage from a single self-care interface, all in real-time. Additionally, the user can easily configure, adapt, add and swap out new services to meet their individual needs.

Operator’s brand at the core of the connected lifestyle experience

Teresa Cottam, chief strategist at the UK-based telecoms analysts Telesperience, says: “Now customers can add or buy new services or products – all done with the operator’s brand at the core of the connected lifestyle experience. This helps operators avoid disintermediation and opens up new revenue streams for them. Customers will be able to control the temperature, lighting or security in their connected home and discover what their current usage is for a variety of services. (This makes obsolete) the need to change devices or log into separate websites to perform different tasks.”

“We believe that what makes Orga Systems’ real-time based solutions stand out is that they are based on proven, widely deployed and convergent technology that leverages our experience not only in telecoms, but in other industry verticals, including automotive and utilities,” says Orga Systems’ CEO, Wolfgang Kroh. “This winning combination gives operators the tools they need to monetise the connected world by opening up new revenue streams and commercial opportunities that otherwise would be lost or exploited by other players.”

See the MyDigitalLife demo on Orga Systems’ stand (Hall 5, Stand 5E110) at Mobile World Congress in Barcelona, Spain (February 25-28, 2013).