Yankee Group has mixed feelings about Audi's deal with T-Mobile to power its connected car platform

Audi TT

Boston, Massachusetts, USA – Following its recent research into the M2M products consumers are most likely to buy, Yankee Group expressed mixed feelings about Audi’s deal with T-Mobile USA to power its Audi Connect infotainment platform with wireless service.

According to Engadget, T-Mobile USA is now offering full data services for Audi’s connected car platform. For US$450, Audi owners will receive a 30-month data plan to power Audi Connect. The service can also be had without such a long-term commitment for a fee of $30 per month. The Audi Connect platform includes Google Earth integration and real-time traffic information from Sirius XM Traffic, as well as allows users to tether up to eight devices to an in-car Wi-Fi connection.


Yankee Group, a division of The 451 Group, is a research and advisory firm equipping enterprises to grow revenues and profit in the mobile world. Recent research carried out by the Group revealed that connected cars ranked very highly among the M2M products consumers were most likely to buy.


Commenting on the Audi/T-Mobile deal, vice-president of Yankee Group’s Research, Brian Partridge said: “With this type of deal, beauty is in the eye of the beholder. It’s good to see Audi and T-Mobile taking some baby steps toward offering pricing flexibility to new and existing Audi Connect drivers, but this doesn’t yet feel like a home run to me. By paying the service charges upfront, the average cost of $15 per month for this bundle of services is reasonable, although I assume some drivers might scoff at the idea of spending that much for a 3G connection, especially if Wi-Fi tethering to support backseat video consumption for kids with tablets is a major use case (and we can assume for family vehicles it is). A true 4G, for example an LTE connection, would sweeten the deal but T-Mobile is behind AT&T and Verizon rolling out its 4G network, so connectivity will be delivered by far slower 3G technology”.

Bran Partridge concluded: “It’s unclear from the announcement if new buyers can roll the T-Mobile connectivity cost into the actual negotiated sale price, but that should be easy enough to support between the German partners. Offering customers the ability to roll in the upfront option may also spur more signups during the warm and fuzzy initial sale period, when the allure of building in luxury options that we can pay for over a period years challenges our fiscal responsibility. I think that the $30 per month postpaid arrangement will be a difficult sell, especially for consumers who are already spending that or more for smart device connectivity and who can replicate many of the features offered with the Connect package—albeit less elegantly and safely—directly on their device”.



Blackline Safety sets new standard in connected worker safety with launch of G6

Posted on: September 26, 2022

San Diego, United States – Blackline Safety Corp., a global provider in connected safety technology, continues to trailblaze in the industrial worker safety market with the launch of a new connected wearable to transform single-gas detection. The all-new G6 personal gas detector – unveiled at the National Safety Council (NSC) Safety Congress & Expo in San Diego

Read more

Senet expands public LoRaWAN network across New York

Posted on: September 26, 2022

Portsmouth, United States – Senet, Inc., a provider of cloud-based software and services platforms that enable global connectivity and on-demand network build-outs for the Internet of Things (IoT) announced it is has expanded the build out of its public LoRaWAN network across all five boroughs of New York City. Through the combined operation of Senet’s

Read more

9 IoT applications that will change everything

Posted on: September 1, 2021

Whether you are a future-minded CEO, tech-driven CEO or IT leader, you’ve come across the term IoT before. It’s often used alongside superlatives regarding how it will revolutionize the way you work, play, and live. But is it just another buzzword, or is it the as-promised technological holy grail? The truth is that Internet of

Read more

Which IoT Platform 2021? IoT Now Enterprise Buyers’ Guide

Posted on: August 30, 2021

There are several different parts in a complete IoT solution, all of which must work together to get the result needed, write IoT Now Enterprise Buyers’ Guide – Which IoT Platform 2021? authors Robin Duke-Woolley, the CEO and Bill Ingle, a senior analyst, at Beecham Research. Figure 1 shows these parts and, although not all

Read more

CAT-M1 vs NB-IoT – examining the real differences

Posted on: June 21, 2021

As industry players look to provide the next generation of IoT connectivity, two different standards have emerged under release 13 of 3GPP – CAT-M1 and NB-IoT.

Read more

IoT and home automation: What does the future hold?

Posted on: June 10, 2020

Once a dream, home automation using iot is slowly but steadily becoming a part of daily lives around the world. In fact, it is believed that the global market for smart home automation will reach $40 billion by 2020.

Read more

5 challenges still facing the Internet of Things

Posted on: June 3, 2020

The Internet of Things (IoT) has quickly become a huge part of how people live, communicate and do business. All around the world, web-enabled devices are turning our world into a more switched-on place to live.

Read more

What is IoT?

Posted on: July 7, 2019

What is IoT Data as a new oil IoT connectivity What is IoT video So what’s IoT? The phrase ‘Internet of Things’ (IoT) is officially everywhere. It constantly shows up in my Google news feed, the weekend tech supplements are waxing lyrical about it and the volume of marketing emails I receive advertising ‘smart, connected

Read more
IoT Newsletter

Join the IoT Now online community for FREE, to receive: Exclusive offers for entry to all the IoT events that matter, round the world

Free access to a huge selection of the latest IoT analyst reports and industry whitepapers

The latest IoT news, as it breaks, to your inbox