OTI appoints Shlomi Eytan as Chief Sales and Marketing Officer

Rosh Pina, Israel – On Track Innovations Ltd (OTI), a global leader in contactless transactions and near-field communication, has appointed Shlomi Eytan to the new position of Chief Sales and Marketing Officer.

Eytan will apply more than 15 years of experience managing global sales organisations to accelerate the global sales of OTI’s contactless and near-field communication products. This will involve overseeing the company’s entire sales and marketing activities, as well as developing channel relationships in local markets around the globe.

“As we continue to execute on OTI’s new strategic plan of growing our core business and systematically monetising our IP assets, we recognise that bringing on a highly qualified and dynamic sales and marketing executive is a key element to the success of this plan,” said Ofer Tziperman, CEO of OTI. “With Shlomi’s many years of hands-on experience managing global sales teams, he is the perfect fit as our new head of global sales and marketing. We are confident that his extensive track record of entrepreneurial success will help drive sales and establish new strategic partnerships.”


Eytan commented: “OTI’s proprietary technology and solutions present a tremendous opportunity to change the way global companies do business. I’m looking forward to leading the new international sales and marketing initiatives, and am confident we are well positioned to gain further adoption across a broad range of industries”.


Prior to joining OTI, Eytan was vice president of sales for NICE Systems, a publically-traded multi-million dollar software company, focused on the Middle East and Africa, as well as Eastern Europe markets. Eytan was instrumental in exceeding NICE Systems’ sales goals for the EMEA region.

Eytan earned a Masters of Business Administration, with an emphasis in Information Systems, and Bachelor of Business Administration in Management Information Systems from the College of Management School in Israel.

On Track Innovations Ltd. (OTI) is a leader in contactless and NFC applications based on its extensive patent and IP portfolio. OTI’s field-proven innovations have been deployed around the world to address NFC payment solutions, national electronic ID systems, petroleum payment and management, cashless parking fee collection systems and mass transit ticketing. OTI markets and supports its solutions through a global network of regional offices and alliances.

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