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iSIGN launches its new Smart Player solution
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iSIGN launches its new Smart Player solution

Posted by Sue Pakenham-WalshAugust 9, 2013

Toronto, Ontario, Canada – iSIGN Media Solutions Inc., a leading provider of interactive mobile advertising solutions that serves advertisers, manufacturers, retailers and advertising agencies throughout North America, has launched a new integrated Smart Player solution.

Available from selected resellers later this year, the Smart Player combines two powerful media and customer engagement tools – an all-weather signage and mobile marketing platform – into a single solution.

A first for the digital signage industry, iSIGN’s Smart Player combines digital signage and mobile messaging with real-time measurement of shopper responses, delivered in a unique, cost-effective package that distributes marketing messages to all screens and devices – whether mobile or stationary – in proximity to a location. In addition, the Smart Player adds wireless connectivity which traditional digital players don’t offer.

 

Developed and deployed with partners Deviceworx Engineering Incorporated and Seneca Data Distributors, Inc. in collaboration with BroadSign, Keyser Retail Services, GraphicMedia, Inc. and Verizon Wireless, this will be the industry’s most unique and exclusive solution for all Quick Service Restaurants (QSR), convenience stores and gas station needs for indoor and outdoor installations.

The Smart Player combines the capabilities of a traditional digital player – which manages content and schedules advertising campaigns on digital signage – with all of the features of iSIGN’s proven and reliable Smart Antenna. The Smart Player, as does the Smart Antenna, adds video and graphics capabilities, as well as doubling the mobile device contact reach, to any customers’ deployment of Smart Antenna-enabled proximity marketing campaigns.

 

Each Smart Player can manage two digital signs as well as content, combining BroadSign’s network management software and Verizon wireless’ connectivity for easy and fast installations by iSIGN’s partner Keyser. The Smart Player also incorporates the iSIGN Smart Antenna which can message all mobile devices that come within its set proximity and retrieve customer responses for real-time or future analysis.

“Essentially, the Smart Player’s advantage boils down to greater content support indoors or out, in any weather – the perfect solution for QSRs, convenience stores and gas stations,” said Alex Romanov, iSIGN’s Chief Executive Officer. “The hardware investment is less costly as only one device would be needed as opposed to two and reduces installation time. The single-unit hardware can more easily and quickly be incorporated into larger networks with greater data-gathering capacity as well.”

“Furthermore, the Smart Player is unique in that it allows for outdoor installations – and now wireless connectivity – which existing digital players don’t offer,” Mr. Romanov added.

Data capture and advertising is now integrated for fast, economic and scalable network expansion anywhere for small or large chains. The Smart Player solution will be available through iSIGN Media’s Americas distributor, Graphic Media and to select resellers across North American in Q4 of 2013.

iSIGN Media is a world leader in multiplatform advertising solutions that utilise Bluetooth, Mobile, WiFi and Location-Aware technologies to deliver rich media, permission-based messages to engage consumers more deeply and cost-effectively

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Sue Pakenham-Walsh

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