Stockholm, Sweden – A new smart GPS-tracker is being launched by Telenor Connexion partner WTS in more than 30 countries this year, including the UK, France, Germany, Spain, Benelux and the Nordics. This new smart device and application lets users locate their children and pets at any time and from anywhere. Trax combines advanced GPS and sensor fusion technology to provide indoor navigation capabilities and more precise, real-time outdoor tracking.
Designed for smartphones, mobile devices, and computers, Trax enables parents and pet owners to stay connected with loved ones in playgrounds, shopping centres, schools, amusement parks, walking trails, and just about anywhere. Trax includes smart technology that sends push alerts when a child or pet leaves a designated area, the battery is low or the device is dropped or exceeds a pre-determined speed. The Trax GPS tracker can be located through a free app that features real-time tracking, safe zones, and augmented reality. The app also allows for unlimited and time-scheduled safe zones.
“We developed Trax GPS tracker because parents and pet owners need an easier-to-use and smaller device to stay close to loved ones. The development of indoor navigation makes Trax particularly unique and useful,” says Fredrik Danelius, Co-Founder & CEO of WTS.
By partnering with Telenor Connexion WTS could take advantage of Telenors integrated SIM card, the smallest on the market, as well as a multi-operator agreement. WTS is bringing the Trax GPS tracker to over 30 countries in 2013, including the UK, France, Germany, Spain, Benelux and the Nordics. Trax will launch in additional countries in 2014
“WTS has understood the importance of combining advanced technology, a unique business model, and great go-to-market approach in an excellent way. The partnership with Telenor Connexion has enabled a rapid and international expansion. We look forward to continuing to support WTS on their path to success,” says Thomas Strandin, Head of Account Management at Telenor Connexion.
