Mobile augmented reality revenues to exceed US$1 billion annually by 2015, says Juniper Research

smart glasses

Hampshire, UK – A new report from Juniper Research has found that annual revenues from mobile augmented reality (AR) services and applications will reach US$1.2 billion by 2015, up from just over US$180 million last year.

The report, Mobile Augmented Reality: Smartphones, Tablets and Smart Glasses 2013-2018, found that games (which accounted for more than 40% of AR downloads in 2013) will continue to deliver the largest revenue stream for the foreseeable future. However, it observed that with AR increasingly deployed within mainstream lifestyle, enterprise and general entertainment applications, each of these sectors should achieve annual mobile AR revenues in excess of US$1 billion within five or six years.

According to the report, consumer adoption of AR applications was being increasingly fuelled by the wider engagement of brands and retailers with mobile channels over the past 12-18 months. With mobile now recognised as a primary engagement channel, brands such as Unilever, Nestlé and Heinz have identified AR as a key means of enhancing and increasing engagement within campaigns.

It also highlighted the fact that while revenues would primarily be driven via smartphones, there was considerable potential for AR app monetisation through smart wearables. Google Glass will be launched later this year, while Samsung is rumoured to be showcasing its own smart glasses before the end of 2014.

However, the report cautioned that AR stakeholders needed to continue to increase consumer awareness of the technology, while the prospect remained for the introduction of legislation constraining or even prohibiting certain applications of AR on safety, privacy and libel grounds.

Other findings from the report include:

  • AR app user numbers will approach 200 million by 2018.
  • Developers must be aware of device limitations when scoping out AR apps.

The complimentary Mobile Augmented Reality ~ The 8th Mass Medium whitepaper is available to download from the Juniper website together with further details of the full report and the attendant Interactive Forecast Excel, which enables clients to interrogate the assumptions behind Juniper’s forecasts and create alternative future outputs.

RECENT ARTICLES

Semtech enhances global connectivity with NTN support in HL78 modules

Posted on: March 29, 2024

Semtech Corporation has announced the integration of non-terrestrial network (NTN) support into its HL series LPWA modules, specifically the HL7810 and HL7812. This significant advancement showcases a leap forward in enabling uninterrupted global connectivity even amidst the most challenging conditions.

Read more

Enhance EV charging performance with cellular connectivity

Posted on: March 28, 2024

Electric vehicles (EVs) are steadily growing their market share at the expense of internal combustion engine vehicles. The growth is fuelled by several factors. Perhaps most importantly, prices for EVs have started to drop as competition in the industry is intensifying. New players and models are emerging, prompting several established EV makers to lower their

Read more
FEATURED IoT STORIES

What is IoT? A Beginner’s Guide

Posted on: April 5, 2023

What is IoT? IoT, or the Internet of Things, refers to the connection of everyday objects, or “things,” to the internet, allowing them to collect, transmit, and share data. This interconnected network of devices transforms previously “dumb” objects, such as toasters or security cameras, into smart devices that can interact with each other and their

Read more

The IoT Adoption Boom – Everything You Need to Know

Posted on: September 28, 2022

In an age when we seem to go through technology boom after technology boom, it’s hard to imagine one sticking out. However, IoT adoption, or the Internet of Things adoption, is leading the charge to dominate the next decade’s discussion around business IT. Below, we’ll discuss the current boom, what’s driving it, where it’s going,

Read more

9 IoT applications that will change everything

Posted on: September 1, 2021

Whether you are a future-minded CEO, tech-driven CEO or IT leader, you’ve come across the term IoT before. It’s often used alongside superlatives regarding how it will revolutionize the way you work, play, and live. But is it just another buzzword, or is it the as-promised technological holy grail? The truth is that Internet of

Read more

Which IoT Platform 2021? IoT Now Enterprise Buyers’ Guide

Posted on: August 30, 2021

There are several different parts in a complete IoT solution, all of which must work together to get the result needed, write IoT Now Enterprise Buyers’ Guide – Which IoT Platform 2021? authors Robin Duke-Woolley, the CEO and Bill Ingle, a senior analyst, at Beecham Research. Figure 1 shows these parts and, although not all

Read more

CAT-M1 vs NB-IoT – examining the real differences

Posted on: June 21, 2021

As industry players look to provide the next generation of IoT connectivity, two different standards have emerged under release 13 of 3GPP – CAT-M1 and NB-IoT.

Read more

IoT and home automation: What does the future hold?

Posted on: June 10, 2020

Once a dream, home automation using iot is slowly but steadily becoming a part of daily lives around the world. In fact, it is believed that the global market for smart home automation will reach $40 billion by 2020.

Read more

5 challenges still facing the Internet of Things

Posted on: June 3, 2020

The Internet of Things (IoT) has quickly become a huge part of how people live, communicate and do business. All around the world, web-enabled devices are turning our world into a more switched-on place to live.

Read more