Telefonica O2 Ireland’s Brian D’Arcy to lead Anam Technologies Managed Services

Anam Technologies, has appointed Brian D’Arcy as global VP of Managed Services.  Brian joins Anam Technologies from his position of Commercial director-O2 Media at Telefonica O2 Ireland.

Brian’s appointment comes as Anam ramps up to capitalise on the growth of A2P SMS revenue assurance. Operators send each other SMS all the time, however in most cases there is no contract to cover a termination fee for these SMS. This loop hole, commonly known as “Grey Routes”, is exploited by some aggregators. The result is Operators carrying the traffic but receive no payment. During his five-year tenure at Telefonica O2, Brian worked closely with Anam’s revenue assurance technology to secure new annual net revenues of €2.5 million from billing 90 million A2P SMS per year.  Prior to this project O2 delivered the traffic but saw none of the revenue. This scenario is common place as over 70% of Operators do not have a revenue assurance solution in place to handle Grey Route A2P SMS.

Brian D’Arcy, VP of Managed Services, Anam

Brian joins Anam as the company capitalises on growth of the A2P SMS markets through its proven and patented home routing technology.  He will also be instrumental in using his background in product development to assist with Anam’s growth in SMS security and Managed Services.

D’Arcy is an experienced member of the telecommunications industry with over 17 years’ experience.  Prior to his role at Telefonica O2 Ireland Brian was responsible for content and applications at content solutions provider iQ Global, owned by BT.  He also co-founded the MVNO, Imagine Mobile, and is the chairman of the “Mobile Operator Messaging Forum” whose members include Vodafone, Telefonica, 3 and Eircom.

“I am thrilled to welcome Brian to the Anam team.  We successfully worked with Brian to implement revenue generating technologies into Telefonica O2 Ireland and it’s a testament to the success of that project that Brian has joined us to drive our SMS Revenue Assurance offerings across the globe.” said Louise O’Sullivan, CEO of Anam Technologies. “Coming straight from the MNO, Brian brings with him a unique perspective and experience which will be invaluable in supporting our Mobile Operator customers but also driving our business forward.”

Brian D’Arcy said: “I am genuinely excited to be working with Anam. They are a well-established team of very capable people, who have robust and proven Technology that has been deployed with over 60 networks.  In terms of the opportunity, 70% of Operators do not have any form of A2P filtering on Grey Routes while at the same time A2P SMS is growing by over 20% Year on Year. The opportunity is huge and Anam are brilliantly positioned ”.


Amplify the off-road audio experience with the all-in-one Tread Audio System from Garmin

Posted on: August 8, 2022

Olathe, United States. 04 August, 2022 – Garmin International Inc., a unit of Garmin Ltd., announced the all-in-one Tread Audio System with LED controller featuring audio sources for AM/FM, AUX and Bluetooth technology. Designed to withstand the rigors of any off-road adventure, this rugged, high-performance stereo system brings music, lights and fun to any powersports ride using the audio box

Read more

Amazon and iRobot sign an agreement for Amazon to acquire iRobot for $61 per share

Posted on: August 8, 2022

Seattle and Bedford, Mass., 5 August 2022 – Amazon and iRobot announced that they have entered into a definitive merger agreement under which Amazon will acquire iRobot. iRobot has a history of making customers’ lives easier with innovative cleaning products for the home. iRobot has continued to innovate with every product generation, solving hard problems to help

Read more

9 IoT applications that will change everything

Posted on: September 1, 2021

Whether you are a future-minded CEO, tech-driven CEO or IT leader, you’ve come across the term IoT before. It’s often used alongside superlatives regarding how it will revolutionize the way you work, play, and live. But is it just another buzzword, or is it the as-promised technological holy grail? The truth is that Internet of

Read more

Which IoT Platform 2021? IoT Now Enterprise Buyers’ Guide

Posted on: August 30, 2021

There are several different parts in a complete IoT solution, all of which must work together to get the result needed, write IoT Now Enterprise Buyers’ Guide – Which IoT Platform 2021? authors Robin Duke-Woolley, the CEO and Bill Ingle, a senior analyst, at Beecham Research. Figure 1 shows these parts and, although not all

Read more

CAT-M1 vs NB-IoT – examining the real differences

Posted on: June 21, 2021

As industry players look to provide the next generation of IoT connectivity, two different standards have emerged under release 13 of 3GPP – CAT-M1 and NB-IoT.

Read more

IoT and home automation: What does the future hold?

Posted on: June 10, 2020

Once a dream, home automation using iot is slowly but steadily becoming a part of daily lives around the world. In fact, it is believed that the global market for smart home automation will reach $40 billion by 2020.

Read more

5 challenges still facing the Internet of Things

Posted on: June 3, 2020

The Internet of Things (IoT) has quickly become a huge part of how people live, communicate and do business. All around the world, web-enabled devices are turning our world into a more switched-on place to live.

Read more

What is IoT?

Posted on: July 7, 2019

What is IoT Data as a new oil IoT connectivity What is IoT video So what’s IoT? The phrase ‘Internet of Things’ (IoT) is officially everywhere. It constantly shows up in my Google news feed, the weekend tech supplements are waxing lyrical about it and the volume of marketing emails I receive advertising ‘smart, connected

Read more
IoT Newsletter

Join the IoT Now online community for FREE, to receive: Exclusive offers for entry to all the IoT events that matter, round the world

Free access to a huge selection of the latest IoT analyst reports and industry whitepapers

The latest IoT news, as it breaks, to your inbox