Telefonica O2 Ireland’s Brian D’Arcy to lead Anam Technologies Managed Services

Anam Technologies, has appointed Brian D’Arcy as global VP of Managed Services.  Brian joins Anam Technologies from his position of Commercial director-O2 Media at Telefonica O2 Ireland.

Brian’s appointment comes as Anam ramps up to capitalise on the growth of A2P SMS revenue assurance. Operators send each other SMS all the time, however in most cases there is no contract to cover a termination fee for these SMS. This loop hole, commonly known as “Grey Routes”, is exploited by some aggregators. The result is Operators carrying the traffic but receive no payment. During his five-year tenure at Telefonica O2, Brian worked closely with Anam’s revenue assurance technology to secure new annual net revenues of €2.5 million from billing 90 million A2P SMS per year.  Prior to this project O2 delivered the traffic but saw none of the revenue. This scenario is common place as over 70% of Operators do not have a revenue assurance solution in place to handle Grey Route A2P SMS.

Brian-D'Arcy
Brian D’Arcy, VP of Managed Services, Anam

Brian joins Anam as the company capitalises on growth of the A2P SMS markets through its proven and patented home routing technology.  He will also be instrumental in using his background in product development to assist with Anam’s growth in SMS security and Managed Services.

D’Arcy is an experienced member of the telecommunications industry with over 17 years’ experience.  Prior to his role at Telefonica O2 Ireland Brian was responsible for content and applications at content solutions provider iQ Global, owned by BT.  He also co-founded the MVNO, Imagine Mobile, and is the chairman of the “Mobile Operator Messaging Forum” whose members include Vodafone, Telefonica, 3 and Eircom.

“I am thrilled to welcome Brian to the Anam team.  We successfully worked with Brian to implement revenue generating technologies into Telefonica O2 Ireland and it’s a testament to the success of that project that Brian has joined us to drive our SMS Revenue Assurance offerings across the globe.” said Louise O’Sullivan, CEO of Anam Technologies. “Coming straight from the MNO, Brian brings with him a unique perspective and experience which will be invaluable in supporting our Mobile Operator customers but also driving our business forward.”

Brian D’Arcy said: “I am genuinely excited to be working with Anam. They are a well-established team of very capable people, who have robust and proven Technology that has been deployed with over 60 networks.  In terms of the opportunity, 70% of Operators do not have any form of A2P filtering on Grey Routes while at the same time A2P SMS is growing by over 20% Year on Year. The opportunity is huge and Anam are brilliantly positioned ”.

FEATURED IoT STORIES

9 IoT applications that will change everything

Posted on: September 1, 2021

Whether you are a future-minded CEO, tech-driven CEO or IT leader, you’ve come across the term IoT before. It’s often used alongside superlatives regarding how it will revolutionize the way you work, play, and live. But is it just another buzzword, or is it the as-promised technological holy grail? The truth is that Internet of

Read more

Which IoT Platform 2021? IoT Now Enterprise Buyers’ Guide

Posted on: August 30, 2021

There are several different parts in a complete IoT solution, all of which must work together to get the result needed, write IoT Now Enterprise Buyers’ Guide – Which IoT Platform 2021? authors Robin Duke-Woolley, the CEO and Bill Ingle, a senior analyst, at Beecham Research. Figure 1 shows these parts and, although not all

Read more

CAT-M1 vs NB-IoT – examining the real differences

Posted on: June 21, 2021

As industry players look to provide the next generation of IoT connectivity, two different standards have emerged under release 13 of 3GPP – CAT-M1 and NB-IoT.

Read more

IoT and home automation: What does the future hold?

Posted on: June 10, 2020

Once a dream, iot home automation is slowly but steadily becoming a part of daily lives around the world. In fact, it is believed that the global market for smart home automation will reach $40 billion by 2020.

Read more
RECENT ARTICLES

Bluetooth Range and Reliability: Myth vs Fact

Posted on: September 21, 2021

As Bluetooth is becoming more and more ubiquitous in smart homes, buildings, and factories, there are many myths about what the wireless technology can and cannot do. In fact, its capabilities go far beyond its use in consumer electronics and enables a wide range of professional solutions in commercial and industrial environments. Here are some of the common myths around Bluetooth – and the lesser-known facts

Read more

OQ Technology reveals patent portfolio in the US and Europe to improve satellite communications

Posted on: September 21, 2021

5G satellite operator OQ Technology has revealed six pending patent applications in the USA and in Europe that will improve satellite-based IoT and M2M communications in remote locations. OQ Technology’s patent applications include a “wake-up” technology for satellite IoT (Internet of things) devices, IoT device localisation, frequency and timing synchronisation, inter-satellite link technology and satellite

Read more