Aeris, the Made for Machines™ technology and service provider, is removing one of the biggest barriers hampering the explosive potential of the next generation of Internet of Things (IoT) solutions with the launch of Neo. An open and transparent online marketplace for IoT and M2M connectivity, Neo unleashes the massive potential of the Internet of Things by radically simplifying the development process, speeding time-to-market, and dramatically lowering costs by 50 percent or more.
Historically, M2M and IoT developers have faced a complex and fragmented industry with dated business models. This is especially true when finding a connectivity solution provider where the norm is a lengthy sales cycle, a complex on-boarding process, and an opaque pricing model. Not surprisingly, the traditional way of doing business has not served customers well, as they are often faced with lengthy time to market and unexpected costs as a result of misleading fees and charges. This business model is completely at odds with the evolution of the technology industry as a whole, where service delivery, as exemplified by market leaders Amazon and Zappos, is based on openness, transparency, and simplicity.
Neo brings these values to the M2M and IoT market. The Neo online platform enables prospective customers to purchase a connectivity solution in minutes, and have a fully functional solution within a day. The values underpinning the Neo service are just as important as the capabilities of the platform. It is guided by the following core principles:
- Provide the best value. What you see is what you get: there are no volume requirements, no hidden fees, and no termination or cancellation charges. Get the award-winning Aeris connectivity service at $1/device/month.
- Make it simple and fast. Buy today, connect tomorrow, and pay as you grow. More importantly, with real-time device visibility and reporting, you’re always in complete control and able to resolve any problems quickly.
- Treat customers as partners. Open and transparent information exchange. No need to wonder about pricing details, terms of service, or any technical detail.
“With Neo, our goal is simple: Break the traditional business model and unleash the next generation of IoT solutions,” said Aeris CEO Marc Jones. “The values that underpin leading Internet companies today are conspicuously missing in the IoT industry. With Neo, we will change that.”
Neo is designed for any connectivity customer looking for a fresh approach – whether an IoT developer with a new business idea or a solutions provider with active programs and thousands of units deployed. For both of these market segments, existing connectivity solutions are often inadequate and not able to meet the cost and service goals that companies expect. The problem is especially acute for opportunities smaller than 500 units, which are too small to get the attention of an MNO and typically receive poor service and attention. On the other hand, these smaller innovators are often developing the next generation of IoT solutions.
“According to the latest data from the 451 Research U.S. IT Decision Maker survey released in June 2014, 78 percent of companies with plans to deploy M2M devices expect to deploy 500 or less over the course of the planned project,” said Brian Partridge, vice president, 451 Research Mobility team. “At this level of device volume, companies looking for a connectivity option often find they are either underserved or cannot find suitable pricing options for low volumes available from existing M2M connectivity solution providers. The lack of sales attention and pricing flexibility can be frustrating, and leads to stalled projects and/or the consideration for non-cellular network connectivity options. The entire industry will benefit from connectivity solutions that are optimised for these deployments.”
The Neo service is available now at http://neo.aeris.com.