Business growth in M2M and IoT outstrips the global economy

The global economy is picking up, even though a dark cloud still looms over the Euro zone. The financial results that Telit and others have reported recently are very positive and there are further indications that M2M /IoT is bucking the trend. 

Solutions deliver tangible benefits, for example a boost in productivity, better customer service, or the ability to introduce new business models, but is there a less obvious reason? The independent analyst and writer of machine-to-machine (M2M) communications, Bob Emmerson decided to ask three experts.

Alexander Bufalino, Telit
Alexander Bufalino, Telit Wireless Solutions’ CMO

Alexander Bufalino, CMO, Telit Wireless Solutions: “The economy is already starting to reap the early benefits from what is certainly to be a hockey-stick style rise in productivity coming from the convergence of the Internet of Things (IoT), Cloud Computing and Big Data. There has been a lot blogged, said and written about that. But we believe that connecting the enterprise to the edge, in what has recently been dubbed ‘Fog Computing’, will significantly and quickly change the way we measure and evaluate operational process efficiencies, customer satisfaction, challenging the fundamental definition of an end-product or a value added service. Value chains will have a hard time staying still as these new models and processes arise, creating new opportunities for value creation as well as role consolidation.”

Robert Andres, Eurotech
Robert Andres, CMO, Eurotech Group

Robert Andres, CMO, Eurotech Group: “In future the economy will be more and more digital: an ‘economy of bits’ is emerging that will surround – and will probably overshadow – the traditional ‘economy of atoms’ that has been ruling the world for decades. A new raw material is coming to fruition: device data. Smart objects – or generally speaking, smart things – are interesting, but without the possibility to collect, filter, store, analyse, and process the data that such smart objects can generate when disseminated in the real world, there will be no true economic value. For example, it’s hard to conceive a Big Data application without first conceiving a proper data collection solution. And guess what? M2M/IoT platforms are the key to enable device data management. In other words, M2M/IoT platforms are the necessary building block to enable the economy of bits. That’s why you see an accelerating growth in this field.”

Gilli Coston, Wyless's CSO
Gilli Coston, Wyless’s CSO & EMEA MD

Gilli Coston, Wyless CSO and MD EMEA: “There is both an infectious excitement and a highly publicised expectation that the IoT will be the next evolution of the internet, mobility and IT. Where these worlds converge, growth follows. Today hype is giving way to reality. IoT growth rates already exceed those of the economy. With so many new entrants, experience and trusted partners count for a lot. We know that our investments of the last 11 years in M2M systems, processes and services are the things that help customers speed up their time-to-market as well as the things that provide the valuable data that can turn into digital services for our own use and for use in new customer offers.

“The energy, excitement and economic benefits that result from IoT’s growth are driving change. For example, new ways of working, new services that can be enjoyed, and new regional and global competition. From manufacturing to insurance, from cars or healthcare and watches, IoT is changing our world and that creates excitement,” says Coston.

Those dark clouds are looking particularly ominous following the result of the Greek election, but I’m quietly confident that the politicians will come up with a fudged solution.

Meanwhile, the prognosis for M2M/IoT is positive, innovation continues on several fronts, and the business case is compelling, overwhelming at times. The latter would seem to be the main reason why the industry is bucking the economic trend.

Bob Emmerson
Bob Emmerson

The author of this blog is the independent M2M writer and analyst, Bob Emmerson.
He can be contacted at:


Aeris to acquire IoT business from Ericsson

Posted on: December 8, 2022

Ericsson and Aeris Communications, a provider of Internet of Things (IoT) solutions based in San Jose, California, have signed an agreement for the transfer of Ericsson’s IoT Accelerator and Connected Vehicle Cloud businesses.

Read more

Telenor IoT passes milestone of 20mn SIM cards

Posted on: December 8, 2022

Telenor, the global IoT provider and telecom operator, has experienced rapid growth over the last years and ranks among the top 3 IoT operators in Europe and among the top IoT operators in the world. The positive development is due to an accelerated pace of new customers combined with a successful growth of existing customers’

Read more

The IoT Adoption Boom – Everything You Need to Know

Posted on: September 28, 2022

In an age when we seem to go through technology boom after technology boom, it’s hard to imagine one sticking out. However, IoT adoption, or the Internet of Things adoption, is leading the charge to dominate the next decade’s discussion around business IT. Below, we’ll discuss the current boom, what’s driving it, where it’s going,

Read more

9 IoT applications that will change everything

Posted on: September 1, 2021

Whether you are a future-minded CEO, tech-driven CEO or IT leader, you’ve come across the term IoT before. It’s often used alongside superlatives regarding how it will revolutionize the way you work, play, and live. But is it just another buzzword, or is it the as-promised technological holy grail? The truth is that Internet of

Read more

Which IoT Platform 2021? IoT Now Enterprise Buyers’ Guide

Posted on: August 30, 2021

There are several different parts in a complete IoT solution, all of which must work together to get the result needed, write IoT Now Enterprise Buyers’ Guide – Which IoT Platform 2021? authors Robin Duke-Woolley, the CEO and Bill Ingle, a senior analyst, at Beecham Research. Figure 1 shows these parts and, although not all

Read more

CAT-M1 vs NB-IoT – examining the real differences

Posted on: June 21, 2021

As industry players look to provide the next generation of IoT connectivity, two different standards have emerged under release 13 of 3GPP – CAT-M1 and NB-IoT.

Read more

IoT and home automation: What does the future hold?

Posted on: June 10, 2020

Once a dream, home automation using iot is slowly but steadily becoming a part of daily lives around the world. In fact, it is believed that the global market for smart home automation will reach $40 billion by 2020.

Read more

5 challenges still facing the Internet of Things

Posted on: June 3, 2020

The Internet of Things (IoT) has quickly become a huge part of how people live, communicate and do business. All around the world, web-enabled devices are turning our world into a more switched-on place to live.

Read more

What is IoT?

Posted on: July 7, 2019

What is IoT Data as a new oil IoT connectivity What is IoT video So what’s IoT? The phrase ‘Internet of Things’ (IoT) is officially everywhere. It constantly shows up in my Google news feed, the weekend tech supplements are waxing lyrical about it and the volume of marketing emails I receive advertising ‘smart, connected

Read more