Are M2M providers ready for rapid growth?

Anton Le Saux, Telefónica UK

We’ve had a rip-roaring start to 2015 with predictions of economic growth and falling costs of living.

As Anton Le Saux, head of Connectivity and Partner Sales at Telefónica UK says, this is great news for British businesses across the board. There are more opportunities for investment than ever before and the time is right for expansion, with economists predicting that many companies will be able to expand without recruiting. Typically, a buoyant economy like this sees investment in new product development and this can only be a good thing for the M2M market.

Last year came to a close on repeated predictions for significant growth in the M2M market. The expected investment in UK companies will mean that a diverse assortment of industries will, for the first time, be able to take a serious look at M2M technology and the benefits it could bring. Again this can only be a good thing for M2M channel partners with ever-increasing sales opportunities.

Mass deployments

This environment is likely to mean unprecedented demand on M2M providers. But are they really capable of supporting deployments en masse? Tackling this immense opportunity alone may be rather challenging but partnering with a business in the same field could take you a step further. Learning from peers who have experience in the M2M space could help businesses overcome challenges and grow at a faster rate.

The power is in the partnership because no one company can have the right package for every customer, particularly when many customers are only just getting to grips with what M2M can provide to their business. The Telefónica Global Partner Programme (GPP) has coverage in over 200 countries and territories across Europe and Latin America, providing the networking opportunities and ‘best practice’ sharing that are essential for success in this emerging industry.

Uniform processes determine better outcomes for customers and partners alike. Being part of an ecosystem can provide a sense of stabilising influence to young and fast growing M2M businesses as it facilitates business interactions between partners as well as helping them grow globally.

Partnership programmes are a means of expanding capability while increasing credibility, something that is key in a young market such as M2M. The GPP scheme aims to accelerate growth in the M2M market in a structured way, enabling greater quality control and boosting confidence in the market.

This blog is by Anton Le Saux, head of Connectivity and Partner Sales at Telefónica UK.
Click here for more information on the Global Partnership Programme.



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