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Cloud-based authentication platform adds trust to ‘proof of presence’ and Internet of Things applications using NFC
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Cloud-based authentication platform adds trust to ‘proof of presence’ and Internet of Things applications using NFC

Posted by Anita PodsiadloMarch 26, 2015

HID Global®, has announced the commercial availability of HID Trusted Tag® Services, a cloud-based authentication platform that adds trust to “proof of presence” and Internet of Things (IoT) applications using NFC technology. Proven in numerous pilot deployments with HID Global partners, HID Trusted Tag Services provides a comprehensive and easy-to-use secure authentication environment that delivers significantly greater convenience and security than alternative solutions.

“By combining trusted NFC tags and our cloud-based authentication platform, HID Trusted Tag Services delivers a robust offering for integrators to create powerful and secure Internet of Things applications,” said Mark Robinton, director, Innovation and Business Development with HID Global.  “HID Global has applied our industry-proven best practices to provide an innovative solution that couples advanced security with ease of implementation to excel far beyond NFC labels, static tags or QR codes. This enables integrators to enhance their applications by adding trusted “proof of presence” capabilities and advanced analytics while maintaining control of their end users’ experience.”

HID Trusted Tag Services have been successfully piloted in use cases, including detecting and preventing URL sharing in digital out of home (DOOH) marketing campaigns, and authenticating home health service delivery in electronic visit verification applications.  The pilots reinforce the offering’s unique ability to optimise security and prevent cloning by authenticating each tap of a tag through an automatically changing URL while eliminating the inconvenience of other cryptographic solutions that require installation of dedicated apps for each use case. The solution can also be used to validate the authenticity of documents, goods and additional items for brand protection and other purposes.

Powered by award-winning Seos® technology, HID Trusted Tags feature 8 kilobytes (KB) storage capacity to support practically any use case and are available in different shapes, sizes and materials: secure contactless ISO cards, epoxy tag keyfobs and self-adhesive wet inlays that turn any location into a hot spot for NFC-enabled smartphones or readers. HID Global also offers the option to design custom tag form factors for special customer needs, and HID Trusted Tag technology can be embedded into virtually any RFID tag form factor.

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Anita Podsiadlo

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