Mobile Augmented Reality games to reach 420m downloads per annum by 2019, finds Juniper Research

New data from Juniper Research has shown that Augmented Reality (AR) apps in the mobile games market will generate 420 million downloads annually by 2019, up from 30 million in 2014. The emergence of head Mounted Devices (HMDs) used in the home, such as Microsoft’s Hololens, will bring a surge in interest for AR games over the next five years. For the time being however, most AR downloads will occur via smartphones and tablets.

The best is yet to come

On a more cautious note, the new research, ‘Augmented Reality: Consumer, Enterprise & Vehicles 2015- 2019’, observed that there had been little traction in the consumer AR market over the past two years. Juniper cited the lack of compelling cutting-edge apps to captivate consumers, and hence a limited level of interest had been generated in the wider market.

‘The app market has stagnated somewhat, with the industry struggling to move beyond AR marketing tools’ noted research author Steffen Sorrell. ‘I do see a shift though – Blippar, for example is moving into visual search, which will open the app to a far wider potential audience.’

Dedicated circuitry needed for AR

microsftMeanwhile, the research found that mobile devices continue to come up short where graphic-intensive AR applications are concerned. The research found that bottlenecks in the object tracking and image rendering pipeline are still hampering the progression of mobile AR. Nevertheless, all major System on a Chip (SoC) vendors have shown interest in introducing dedicated circuitry for AR, which should spur on the overall app ecosystem.

Other key findings include:

  • Interest in Enterprise AR has gathered pace over the past year, driven by software and hardware improvements.
  • HMDs will be key in this space, enabling hands-free AR.
  • In-vehicle AR systems offer tremendous safety benefits to drivers. This technology will become available to a wider audience towards the end of the decade.

The whitepaper, Augmented Reality ~ A Market, is available to download from the Juniper website.

RECENT ARTICLES

SpotLite360 IOT Solutions expands contract with KORcannabis

Posted on: November 28, 2022

SpotLite360 IOT Solutions an emerging supply chain technology solutions company, announces a contract to provide design services, equipment and technology for KORcannabis, a large indoor cannabis cultivation and environmental control operation.

Read more

DHLink, SHOPLINE Logistics partner to develop cross-border logistics globally

Posted on: November 28, 2022

Beijing, China – DHLink, the smart logistics arm of DHGATE Group, officially announced its cooperation with SHOPLINE Logistics, an independent logistics advisors of JOYY Group. By fully leveraging the advantages of direct mail channels, warehousing, and freight transportation on both sides, the collaboration will simplify the logistics process, eliminate connection problems, and enhance transport efficiency. The shortcomings

Read more
FEATURED IoT STORIES

The IoT Adoption Boom – Everything You Need to Know

Posted on: September 28, 2022

In an age when we seem to go through technology boom after technology boom, it’s hard to imagine one sticking out. However, IoT adoption, or the Internet of Things adoption, is leading the charge to dominate the next decade’s discussion around business IT. Below, we’ll discuss the current boom, what’s driving it, where it’s going,

Read more

9 IoT applications that will change everything

Posted on: September 1, 2021

Whether you are a future-minded CEO, tech-driven CEO or IT leader, you’ve come across the term IoT before. It’s often used alongside superlatives regarding how it will revolutionize the way you work, play, and live. But is it just another buzzword, or is it the as-promised technological holy grail? The truth is that Internet of

Read more

Which IoT Platform 2021? IoT Now Enterprise Buyers’ Guide

Posted on: August 30, 2021

There are several different parts in a complete IoT solution, all of which must work together to get the result needed, write IoT Now Enterprise Buyers’ Guide – Which IoT Platform 2021? authors Robin Duke-Woolley, the CEO and Bill Ingle, a senior analyst, at Beecham Research. Figure 1 shows these parts and, although not all

Read more

CAT-M1 vs NB-IoT – examining the real differences

Posted on: June 21, 2021

As industry players look to provide the next generation of IoT connectivity, two different standards have emerged under release 13 of 3GPP – CAT-M1 and NB-IoT.

Read more

IoT and home automation: What does the future hold?

Posted on: June 10, 2020

Once a dream, home automation using iot is slowly but steadily becoming a part of daily lives around the world. In fact, it is believed that the global market for smart home automation will reach $40 billion by 2020.

Read more

5 challenges still facing the Internet of Things

Posted on: June 3, 2020

The Internet of Things (IoT) has quickly become a huge part of how people live, communicate and do business. All around the world, web-enabled devices are turning our world into a more switched-on place to live.

Read more

What is IoT?

Posted on: July 7, 2019

What is IoT Data as a new oil IoT connectivity What is IoT video So what’s IoT? The phrase ‘Internet of Things’ (IoT) is officially everywhere. It constantly shows up in my Google news feed, the weekend tech supplements are waxing lyrical about it and the volume of marketing emails I receive advertising ‘smart, connected

Read more