Webinar online
This webinar examined the key considerations and strategies to both fairly protect a manufacturer and also help them further monetise their Intellectual Property (IP). As manufacturers embrace the opportunities IoT offer they are often unaware they have not adequately protected their software’s intellectual property (IP) or understood the potential governance impact on the company as a whole.
We normally think of software protection as minimising the risk of either intentional or unintentional piracy but it is significantly more and starts from the moment a company first begins to consider developing software and continues throughout the software lifecycle to end of life. Traditionally device manufacturers have little experience of offering software or developing licensing models and may be facing the serious challenges in persuading their customers that they now need to purchase software in addition to the hardware device. As a consequence it can be difficult to recognise both the opportunities and risks associated with IP protection in an IoT World.
View this on-demand webinar and learn the following:
- Piracy is only the tip of the iceberg when protecting IP
- Fairly protect your IP and reduce risk as a manufacturer
- Further monetise your device with new revenue streams
- Combining a Hardware and Software approach
- Recognise the opportunities software licensing presents