Service provides set to expand market opportunity with D-Link smart home ecosystem
D-Link is to enable ISPs to accelerate the introduction of ‘fifth play’ services, and a crucial route to enhanced customer loyalty, by offering its smart home ecosystem through telecoms service providers across Europe.
Service providers have already enhanced their customers’ homes through enabling connectivity and entertainment, and are now using that expertise, infrastructure and customer relationships to add smart home technology to their services. Service providers are looking at ways to better support their customers as they seek to monitor, control and protect their homes with home automation devices.
Through D-Link, service providers will have access to a full smart home ecosystem with proven market success, including contact sensors, sirens, smart plugs, water sensors and security cameras. D-Link is the market leader in home security cameras with 67.9% market share by units shipped across Europe*– as consumers view security cameras as a priority device in making their home smarter, service providers are seeking to take advantage of this opportunity. At the same time, consumers want the support of service providers to simplify the installation process.
Kevin Wen, president of D-Link Europe Ltd comments: “Service providers know their customers are exploring the possibilities of implementing smart home devices, particularly for ensuring their home security, and adding that to their offering is a key growth area for them. They have a unique opportunity to manage the process for their customers, from helping them to select the right products, offering installation and providing on-demand support. They already have the infrastructure in place to deliver this. This is a key route to market for D-Link and an area we know service providers are set to benefit greatly from.”
Roberto Sista, head of Device and SIM Offers at WIND, which has expanded its service offering with D-Link security cameras, comments: “As part of our commitment to our customers, we ensure we can offer the services and products they need. We know that security is a key priority and that by adding D-Link smart home products to our offering, they have a reliable and easy way to add smart home functionality to their homes.”
Where D-Link has worked with ISPs across Europe to enable home connectivity, the addition of smart home allows service providers access to the widest range of home automation products currently on the market. It also allows service providers to benefit from D-Link’s heritage as a provider of a secure cloud platform that allows customers to remotely access and manage their smart home devices. Service providers can therefore quickly offer their customers access to an effective and secure way to manage their smart home devices.