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Synchronoss and OnStar partner on m-Commerce and cloud intelligence for connected cars
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Synchronoss and OnStar partner on m-Commerce and cloud intelligence for connected cars

Posted by Jeremy CowanJanuary 4, 2016

Bridgewater, NJ, USA. January 4, 2016 – Synchronoss Technologies, Inc. (NASDAQ:SNCR), a provider of cloud solutions and software-based activation for mobile carriers, enterprises, retailers and OEMs worldwide, today announced a new partnership with General Motors’ OnStar.

OnStar will use Synchronoss’ Integrated Life platform to facilitate merchant transactions and cloud intelligence, reports Jeremy Cowan, to expand the features and contextual relevance of the OnStar AtYourService commerce and marketing platform.

OnStar AtYourService is a platform which drives the digital engagement between drivers and physical merchants, creating personalised and relevant connections between where a subscriber goes and what they do. This service first launched in early 2015 and is part of its wider suite of OnStar connected car services and features.

Synchronoss’ Integrated Life platform will be established as the interaction hub for merchants who will supply new and exciting value propositions to OnStar customers. OnStar will use the Synchronoss Integrated Life platform to deliver innovative and accurate context-based in-car offers and services to subscribers from leading brands and merchants via OnStar AtYourService. Examples include mobile pre-ordering and payment in advance of reaching a destination; as well as automatic activations for convenient ‘pay-and-go’ services at the fuel pump.

Mark Lloyd, consumer online officer for OnStar

Mark Lloyd, consumer online officer for OnStar

“Our partnership with Synchronoss gives us important new connectivity capabilities to expand the range of features available via our OnStar AtYourService platform that we would not have been able to implement otherwise,” said Mark Lloyd, consumer online officer for OnStar. “Using the Synchronoss Integrated Life platform as a foundation, our two companies can deliver more effective and intelligent engagement between physical merchants and our customers, and create new and lucrative mobile commerce opportunities, while delivering great value to our drivers.”

Synchronoss Integrated Life™ is an extension of the company’s mission to enable a seamless connected experience regardless of channel, device, or operating platform.  Through Integrated Life, Synchronoss empowers the overall Internet of Things (IoT) ecosystem to:

  • Support diverse business and revenue models and address expanding ecosystem needs
  • Extend simple and optimised context-based device activation and connectivity process
  • Manage user identities, profiles and policies for targeted device unified subscription, service, and billing management
  • Deliver improved customer experience across devices and encourage end users to engage with devices in new ways
  • Connect devices faster to end-users’ digital content, stored securely in the Cloud
  • Deploy any app (custom and third-party) through the API Platform.

GM says that it is leading the automotive industry, with the largest deployment of 4G LTE connected vehicles – connected by OnStar.  OnStar currently has more than 7 million subscribers globally. The OnStar service includes safety and security features such as emergency collision contact, remote diagnostics, stolen vehicle tracking and automatic roadside assistance, to turn-by-turn navigation, hands-free calling and in-car web access via 4G LTE and Wi-Fi.

“The Synchronoss Integrated Life platform will leverage the power of the cloud to provide the crucial connection between OnStar users in their cars and the merchants and brands that want to reach them,” said Stephen Waldis, founder, chairman, & CEO, Synchronoss. “The platform’s powerful and scalable data processing and connectivity capabilities will let brands and merchants unlock new value from OnStar subscribers with targeted interactions, timely and personalised in-car offers and transactions.”

Stephen Waldis, founder, chairman, & CEO, Synchronoss

Stephen Waldis, founder of Synchronoss: Crucial connection between OnStar users in their cars and the merchants and brands that want to reach them

 

OnStar AtYourService is currently available only to General Motors OnStar customers in the U.S.

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Jeremy Cowan

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