Cubic Telecom and Audi have announced a partnership to bring Audi’s connected car infotainment services to drivers across Europe. The partnership will deliver robust, low-cost connectivity for more than a million Audi drivers across Europe, becoming the largest-scale rollout within Cubic Telecom’s machine-to-machine (M2M) connectivity initiatives.
Through the initiative, Audi customers will not only be able to access Audi infotainment services, but can also purchase competitive regional or Europe-wide bundled connectivity plans to give them 24-7 access to Wi-Fi, personal apps and more right from their Audi. Cubic Telecom’s network encompasses 13 countries including Germany, France, Spain, Italy, UK, Ireland, Belgium, Luxembourg, Switzerland, Netherlands, Sweden, Austria and Denmark, making it the largest independent LTE network in Europe for M2M.
Cubic Telecom uniquely provides a true global SIM – a single SIM that will work for all of Audi’s operators – providing local connectivity regardless of where the driver ventures. Users will experience the best possible connectivity reliability and speed possible. Additionally, with Cubic Telecoms over-the-air (OTA) SIM updating capabilities, connectivity options can be reprogrammed throughout the lifetime of the car, enabling much more flexibility over time.
“We are thrilled to partner with Audi to provide its drivers in-car connectivity,” said Barry Napier, CEO of Cubic Telecom. “This partnership is a testament to Cubic Telecom’s ability to rapidly expand connectivity programs for users across not only Europe, but global markets as our solution can be easily scaled worldwide to comply with customer needs as well as local regulations.”
Cubic Telecom enabled Audi vehicles will enter the market in the company’s 2016 line of cars across Europe.
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