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Bridge Alliance and the Global M2M Association collaborate to drive growth in M2M and IoT markets
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Bridge Alliance and the Global M2M Association collaborate to drive growth in M2M and IoT markets

Posted by Zenobia HegdeFebruary 18, 2016

Bridge Alliance and the Global M2M Association (GMA) announced their new partnership and the live demonstration of their advanced Multi-Domestic Service.

This is a single global connectivity management platform including an eUICC SIM, which can be used in 77 markets throughout their combined footprints. The Multi-Domestic Service will be demonstrated in conjunction with the Samsung KNOX Enterprise Billing capabilities by AIS and Taiwan Mobile on behalf of Bridge Alliance, and the GMA at the Mobile World Congress 2016, Innovation City (Stand A11, Hall 3).

The partnership will provide a seamless customer experience with worldwide coverage and superior quality of service, allowing device manufacturers, enterprises, and service providers to easily deploy their Internet of Things (IoT) and Machine-to-Machine (M2M) services. The Multi-Domestic Service is a global solution to address the local opportunities for higher bandwidth applications and new business models. It significantly reduces barriers for enterprises, keeping total cost of ownership low while maximising quality of service. The Multi-Domestic Service is the world’s first alliance-to-alliance remote provision based on GSMA specifications.

image004Before this collaboration, multinational corporations planning to roll out connected devices worldwide faced many hurdles, including regulatory issues, fragmented deployment interfaces, and multiple testing. The new partnership between GMA and Bridge Alliance will solve these issues by putting in place robust and secure technical capabilities to simplify multi-network M2M and IoT deployment for multinational customers in the retail, healthcare, consumer electronics, transportation, automotive and energy sectors on a worldwide scale. GMA and Bridge Alliance leverage technology providers including Ericsson (connectivity management) and Gemalto (On-Demand Subscription Manager and eUICC) to enable a truly consistent customer experience.

The two alliances have a complementary footprint: Bridge Alliance members cover 35 markets from Asia-Pacific, Middle East and Africa, and the GMA’s seven operator groups cover 42 markets in Europe, North America, Africa as well as Asia.

Eileen Tan, CEO of Bridge Alliance, said: “Members of Bridge Alliance and GMA are incumbent leaders in their home markets with the best local networks and leading positions in M2M and IoT. This partnership gives our joint global customers a strategic advantage by taking out complexity and reducing time-to-market. It marks a new milestone for us and we are truly pleased.”

“We are extremely pleased to partner with Bridge Alliance. It is our vision to jointly serve global customers by providing the Multi-Domestic Service we introduced last year,” stated Emmanuel Routier, vice president M2M at Orange and Steering Committee Member of the Global M2M Association. “The Multi-Domestic Service is an innovative M2M connectivity management service which helps our customers to drastically simplify the global deployment, management and operations of their connected products. The compliance of the solution with GSMA-specification allows us to provide a scalable, reliable and secure M2M connectivity solution to our customers.”

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Zenobia Hegde

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