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Mobile operators monetise their roaming data with Mobileum’s Rovng app

Mobile operators monetise their roaming data with Mobileum’s Rovng app

Posted by Zenobia HegdeFebruary 25, 2016

Mobileum, a provider of analytics solutions for telecom business transformation, has announced its Rovng solution that enables operators to evolve beyond traditional roaming and become a key enabler in the travel industry value chain. Designed as a white label solution, the app enables operators to brand and market their own unique app to travelers.

Building predictive insights derived from an operator’s data, it opens up new revenue opportunities in addition to those already secured from international roaming.

Rovng leverages Mobileum’s widely deployed roaming solutions base across the world by complementing it with analytics taken throughout the life-cycle of a traveler’s journey – before, during, and after travel – and offer contextual content to the traveler compiled from an eco-system of travel service providers.

According to ITB Academy, travel will grow by 7% in 2016, with over 1.13 billion projected international travellers. In most European countries, nearly 4 in 5 mobile users make multiple trips across international borders every year. However, this growth in travel does not reflect a proportionate increase in mobile roaming revenues. “While operators today generate revenues from traditional mobile voice and data roaming services,” says Avnish Chauhan, CTO and EVP, Travel Business at Mobileum, “their share of the global travel pie only accounts for 2% of travel spend in comparison to big-ticket items such as flights, accommodation, ground transportation and entertainment, most of which typically happens before the trip.”

image002Mobileum’s proprietary algorithms predict travel up to 40 days prior to departure with over 40% recall accuracy, and segment travelers based on their predicted purpose of travel. This creates an opportunity for the operator to be part of the booking flow earlier in the travel cycle. This results in new revenue streams arising from digital advertising, premium placement, bookings, and even upselling special roaming packs.

According to research by Criteo, the share of online travel bookings made on mobile devices has almost doubled since 2014 and the smartphone is becoming the primary channel for travel-related bookings. “Rovng leverages the mobile experience to deliver a one-stop-shop for travelling subscribers,” Chauhan continues. “For operators, it means supplementing the roaming revenue with travel revenue by promoting travel offers as part of an operator’s ‘roaming’ travel product.”

The travel eco-system is connected through a cloud-hosted and managed travel services platform called RovngNet accessible via the operator’s Rovng app on iOS, Android and, mobile web.

Mobileum is exhibiting the Rovng app as well as other solutions at Mobile World Congress, Barcelona in Hall 6, Stand 6H41, from 22-25 February 2016.

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Zenobia Hegde
  • StefanBaines
    March 22, 2016 at 11:32 am

    I think it is natural operators want to make some money on apps, why not. I use for international calls and it never happened to me to notice Mobileum’s Rovng app, but even if I did, I don’t mind, really.

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