Zuckerberg, 5G, handsets and brands overtake wearables in Twitter rankings at Mobile World Congress 2016

The international public relations company, Hotwire has issued statistics on the most tweeted about brands and topics (using #MWC2016) at last week’s Mobile World Congress in Barcelona.

The total number of #MWC2016 comments on Twitter came to 405,132.

Top 10 brands on Twitter at MWC 2016

  1. LG – 44,482 tweets
  2. Samsung – 40,873
  3. Sony – 21,572
  4. Huawei 15,556
  5. Xiaomi – 12,819
  6. Lenovo – 13,042
  7. HTC – 11,483
  8. Android – 11,723
  9. Windows – 9,162
  10. Qualcomm – 8,736

Top 10 trends of MWC 2016

  1. Samsung Galaxy S7/Edge – 35,360
  2. LG G5 – 34,496
  3. Xperia – 22,409
  4. Zuckerberg – 16,074
  5. IoT – 14,487
  6. VR – 13,941
  7. 5G – 12,650
  8. 360 – 10,885
  9. Windows – 9,162
  10. Tablet – 8,661

For comparison Hotwire has also included

The Top 10 brands of MWC 2015

  1. HTC – 21,129
  2. Samsung – 20,519
  3. Huawei – 16,107
  4. Sony – 14,343
  5. Microsoft – 11,654
  6. Android – 11,108
  7. Lenovo – 8,637
  8. Blackberry – 5,799
  9. Apple – 3,155
  10. Qualcomm – 2,919
Matt Cross, Hotwire UK, deputy MD
Matt Cross, deputy MD, Hotwire UK

Sharing his thoughts on #MWC 2016 immediately after the show, Matt Cross, deputy MD at Hotwire UK said, “This MWC we’re seeing emerging brands and technologies stealing the show, with some of the major players that dominated last year, barely getting a look in. Wearables were the ‘big thing’ last year with both the Huawei Watch and the HTC RE Grip launching at the event, ahead of the eagerly anticipated Apple Watch. But despite having created a massive buzz at CES 2016 (the Consumer Electronics Show in Las Vegas, January) wearables failed to make an impact at MWC, owning just a fraction of the conversation in which VR and 5G dominated.

“It was a similar story with the brands at the event. Chinese market disruptor, Xiaomi has launched itself into the limelight this MWC, knocking massive brands like Apple and Microsoft off the top 10 list,” he added.

“As the growth of smartphone sales continues to slow, pressure is ramping up on Apple and Samsung to do something really special – will the S7 and iPhone 7 do that? Markets analysts appear to doubt it. At the same time, brands such as Xiaomi will begin to compete more seriously in Western markets, attacking with lower cost, high-functionality devices. 2016 could shape up to be a scrappy fight as some of the lines are redrawn within the handset sector,” Cross concluded.

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