Many smart home users would share personal data for money, shows Intel’s survey

A majority of respondents worldwide (54%) indicated they might be willing to share their personal data collected from their smart home with companies in exchange for money, and 70% agree companies should give coupons and discounts to customers in return for data about device usage, according to a survey of global consumers sponsored by Intel Security.

The survey also found that 77% of respondents believe smart homes will be as common in 2025 as smartphones are today, but 66% are also very concerned about smart home data being hacked by cyber criminals.

The “Internet of Things and the Smart Home” survey released today polled 9,000 individuals from nine countries: Australia, Brazil, Canada, France, Germany, India, Mexico, the United Kingdom and the United States.

“Smart homes and their associated data have the potential to improve consumers’ everyday lives,” said Steve Grobman, chief technology officer for Intel Security. “The survey shows that many individuals would be comfortable sharing their data for a price, but they are still understandably concerned about cyber threats. Security has to be foundational to the Internet of Things and when done right, it can be an enabler of IoT.”

Survey respondents were universally worried about potential security threats from smart homes, with 92% expressing concern that their personal data could be hacked by cyber criminals. Yet in a testament to innovative security, almost as many respondents (89%) said that if they lived in a smart-home, they would likely prefer to secure all their smart devices through a single integrated security package.

Consumers were less enthusiastic about existing security methods such as passwords, with 4 in 10 foreseeing passwords as a frustration with smart homes, and three-quarters (75%) indicating they are at least somewhat anxious about the number of passwords likely to be required to manage smart homes. However, biometrics scored well as an alternative for accessing smart homes. When asked to select several preferred forms of biometric security, 54% opted for fingerprints, 46% for voice recognition and 42% for eye scans.

Additional key survey findings include:

  • Compared to other generations sampled, more Millennials indicated they might be comfortable taking money, discounts and coupons in exchange for sharing their behavioral data from their smart home devices (63% for money, 44% for discounts and 29% for coupons).
  • Three-quarters (75%) of consumers expect to see personal benefits from living in a smart home
  • The most commonly considered smart devices are smart lighting (73%), smart kitchen appliances (62%) and smart thermometers or boiler systems (60%).
  • Over half of respondents expect gas and electric (57%) bills and heating and cooling (55%) bills to be reduced in a smart home.

For more on this topic, the Atlantic Council is launching a report today that can be accessed at: www.atlanticcouncil.org/publications/reports/smart-homes-and-the-internet-of-things.

Methodology

The “Internet of Things and the Smart Home” survey was conducted in July 2015 by Vanson Bourne, an independent market research provider specialising in the technology sector. A total of 9,000 consumers were interviewed globally, including 2,500 from the United States, 1,000 from the United Kingdom, 1,000 from France, 1,000 from Germany, 1,000 from Brazil, 1,000 from India, 500 from Canada, 500 from Mexico and 500 from Australia.

Comment on this article below or via Twitter: @IoTNow_ OR @jcIoTnow

FEATURED IoT STORIES

9 IoT applications that will change everything

Posted on: September 1, 2021

Whether you are a future-minded CEO, tech-driven CEO or IT leader, you’ve come across the term IoT before. It’s often used alongside superlatives regarding how it will revolutionize the way you work, play, and live. But is it just another buzzword, or is it the as-promised technological holy grail? The truth is that Internet of

Read more

Which IoT Platform 2021? IoT Now Enterprise Buyers’ Guide

Posted on: August 30, 2021

There are several different parts in a complete IoT solution, all of which must work together to get the result needed, write IoT Now Enterprise Buyers’ Guide – Which IoT Platform 2021? authors Robin Duke-Woolley, the CEO and Bill Ingle, a senior analyst, at Beecham Research. Figure 1 shows these parts and, although not all

Read more

CAT-M1 vs NB-IoT – examining the real differences

Posted on: June 21, 2021

As industry players look to provide the next generation of IoT connectivity, two different standards have emerged under release 13 of 3GPP – CAT-M1 and NB-IoT.

Read more

IoT and home automation: What does the future hold?

Posted on: June 10, 2020

Once a dream, iot home automation is slowly but steadily becoming a part of daily lives around the world. In fact, it is believed that the global market for smart home automation will reach $40 billion by 2020.

Read more
RECENT ARTICLES

IoT CMP vendors add eSIM management capabilities to simplify logistics and localise connectivity

Posted on: December 1, 2021

Gothenburg, Sweden. 30 November 2021 – Berg Insight, the IoT market research provider, released new findings about the market for IoT connectivity management platforms (CMPs), a standard component in the value proposition from mobile operators and IoT MVNOs around the world. Recent developments in the domains of network virtualisation, SIM technology and LPWA networking are

Read more

5 things to keep in mind when designing for IoT

Posted on: December 1, 2021

“It’s the beginning of machines taking over the world.”  The IoT (Internet of Things) is an exciting set of new technologies designed to connect various devices and networks in a wide range of applications. The IoT landscape is changing rapidly. More devices are being connected to the internet every day.

Read more