Despite recent clouds of uncertainty Databarracks predicts a bright future for AWS

Radek Dymacz, head of R&D for Databarracks

Greater opportunities in the fields of IoT, big data and predictive analytics, the chance for smaller providers to compete by offering niche services, and a bright future despite losing one of their best-known customers.

These are the trends set to shape the AWS landscape for the next 10 years, according to disaster recovery and AWS consulting partner Databarracks.

In March 2016, AWS celebrated its tenth birthday — a decade since the release of its first services. Since the release of Amazon Simple Storage Service, AWS has become the leading public cloud provider, with research firm Gartner estimating it to be 10 times larger than its nearest 14 competitors combined.

Industry practitioners have been keen to speculate as to what the next decade will look like for the cloud services giant. Radek Dymacz of Databarracks and co-founder of Kazoup, suggested that despite recent uncertainty, particularly in light of Dropbox’s decision to move away from the AWS cloud infrastructure, the future is still incredibly bright for AWS:

“For 10 years AWS has dominated the cloud services arena. From the likes of Netflix and Dow Jones to Adobe and Airbnb, AWS has built an impressive portfolio of large customers as well as small startups. The question now being asked is what will the next 10 years look like?Increased competition and Dropbox’s decision to leave have opened AWS up to much speculation.

“I think we should start by addressing Dropbox’s decision to move away from Amazon Web Services’ public IaaS cloud. When the announcement was first made, many viewed it as a sign that AWS dominance of public cloud services was wavering. This isnt the case at all.

“Ultimately, AWS enabled Dropbox to grow to a point at which it was able to move to its own data centre. Without leveraging AWS at the beginning that just wouldn’t have been possible. AWS is lowering the barrier to entry for startups, enabling them to grow at a rate that would be impossible on their own infrastructure. The move also demonstrates that lock-in isnt a problem with AWS, which can be a concern for first-time cloud users.

Another prediction from Dymacz is that the competition faced by AWS is set to increase in the coming years: “Google is a key player against AWS when it comes to web startups. Google introduced its pay-as-you-go serverless infrastructure model, the AppEngine, for startups before AWS did and so it has the first-mover advantage. AWS is catching up though, with the introduction of its own serverless architecture, Lambda,which will certainly be a challenger in the marketplace. Obviously, Microsoft Azure is the main competition when it comes to the enterprise, with Microsoft having a long-standing relationship with this market.

“We can also expect to see AWS dominate in emerging areas of technology in the next 10 years, making their mark in IoT, big data and predictive analytics.”

In light of the dominance AWS has in the market, Dymacz is keen to point out the challenges facing smaller providers as they look to compete: “Unfortunately, it seems to be the case that the space for smaller providers to compete is shrinking. The risk is that if AWS sees a big enough market for a specialist service, they’ll probably end up moving into that space themselves. So it’s only the small, niches services that will be safe.

“Realistically, the opportunities lie in managed services and consulting. There is still a market for managed service providers because AWS doesn’t want to get involved in that area. Unless you’re a customer on the scale of Netflix or Spotify, they don’t have the resources to be able to manage customer relationships beyond the infrastructure and platform side of things. Managed services and consulting on top of AWS services is where the opportunity will lie for smaller providers.”

Comment on this article below or via Twitter: @IoTNow_ OR @jcIoTnow


Building an intelligent IoT with edge fabric

Posted on: August 18, 2022

As the popularity of Edge technology and smart devices increases, we see that there is no bar when it comes to the quantity of data that companies can use to improve their decision-making process. Contrary to this opportunity, many organisations still limit the quality, variety, and extent of data that they can make use of

Read more

MQTT X CLI makes its debut executing MQTT operations has never been easier

Posted on: August 18, 2022

Morgan Hill, CA – EMQ, a global provider of open-source IoT data infrastructure solutions, this week announced the release of MQTT X v1.8.0 to the general public. This release carries significant improvements and strives to enable IoT developers to execute MQTT operations easily and quickly. Additionally, MQTT X v1.8.0 introduces two powerful tools aimed to

Read more

9 IoT applications that will change everything

Posted on: September 1, 2021

Whether you are a future-minded CEO, tech-driven CEO or IT leader, you’ve come across the term IoT before. It’s often used alongside superlatives regarding how it will revolutionize the way you work, play, and live. But is it just another buzzword, or is it the as-promised technological holy grail? The truth is that Internet of

Read more

Which IoT Platform 2021? IoT Now Enterprise Buyers’ Guide

Posted on: August 30, 2021

There are several different parts in a complete IoT solution, all of which must work together to get the result needed, write IoT Now Enterprise Buyers’ Guide – Which IoT Platform 2021? authors Robin Duke-Woolley, the CEO and Bill Ingle, a senior analyst, at Beecham Research. Figure 1 shows these parts and, although not all

Read more

CAT-M1 vs NB-IoT – examining the real differences

Posted on: June 21, 2021

As industry players look to provide the next generation of IoT connectivity, two different standards have emerged under release 13 of 3GPP – CAT-M1 and NB-IoT.

Read more

IoT and home automation: What does the future hold?

Posted on: June 10, 2020

Once a dream, home automation using iot is slowly but steadily becoming a part of daily lives around the world. In fact, it is believed that the global market for smart home automation will reach $40 billion by 2020.

Read more

5 challenges still facing the Internet of Things

Posted on: June 3, 2020

The Internet of Things (IoT) has quickly become a huge part of how people live, communicate and do business. All around the world, web-enabled devices are turning our world into a more switched-on place to live.

Read more

What is IoT?

Posted on: July 7, 2019

What is IoT Data as a new oil IoT connectivity What is IoT video So what’s IoT? The phrase ‘Internet of Things’ (IoT) is officially everywhere. It constantly shows up in my Google news feed, the weekend tech supplements are waxing lyrical about it and the volume of marketing emails I receive advertising ‘smart, connected

Read more
IoT Newsletter

Join the IoT Now online community for FREE, to receive: Exclusive offers for entry to all the IoT events that matter, round the world

Free access to a huge selection of the latest IoT analyst reports and industry whitepapers

The latest IoT news, as it breaks, to your inbox