Vindicia and Xstream partner to provide OTT solution to monetise users
Vindicia, the provider in enterprise-class subscription billing, and Xstream, a provider of over-the-top (OTT) solutions, have announced a partnership that will deliver an OTT solution to organisations looking to build, maintain, and monetise audiences.
This relationship will also allow organisations to gather insightful user data that will lead to more effective subscriber acquisition and retention, ultimately resulting in higher revenues.
“A joint Vindicia and Xstream solution will allow subscription video on demand (SVOD) users to have an easy and seamless experience when purchasing or signing up for content, which will help build loyalty and affinity for various service offerings,” said Brynhild Vinskei, chief marketing officer, Xstream.
“Combining Vindicia’s subscription platform with Xstream’s flexible and comprehensive OTT platform provides a compelling solution for service providers looking to rapidly deploy a scalable OTT solution with a rich toolkit of monetisation opportunities, reporting, including royalty reporting, and a wealth of functionalities to retain, attract, and monetise subscribers.”
Vindicia brings enterprise-class innovation to consumer-facing subscription billing to help digital companies acquire and retain more customers by making payments seamless, secure, and easy. Vindicia helps digital leaders maximise their business potential, build online recurring revenue, and reduce customer churn.
Xstream offers the market’s most comprehensive and scalable suite of OTT and TV Everywhere products and services, delivering simpler, smarter solutions characterised by superior flexibility, usability, and cost efficiency.
“This partnership provides organisations with a wide range of complementary services to increase viewer engagement and better monetise audiences,” said Bryta Schulz, senior vice president of marketing, Vindicia. “Customers want to be connected to the subscription services they love, and companies need reliable subscription revenues; this partnership will provide an improved experience for both.”
Comment on this article below or via Twitter: @IoTNow_ OR @jcIoTnow