How to get companies the data they need

Denis Vitchevsky at Neura

“Owner has finished a run and is on her way home”. These 47 characters (spaces included) are pure gold for consumer technology that pegs itself as “smart”, says Denis Vitchevsky at Neura.

A car thermostat can pre-cool the cabin – the owner is on the way and they’re hot; a glucometer app can ask the user to measure blood glucose and transmit the result to the aforementioned car, as with low blood sugar it might be prudent to turn the lane warning or drowsiness detection back on; even the water heater at home can check if there’s enough hot water for a shower.

Neura4Behind those 47 characters, though, is a mess, because “owner has finished a run and is on her way home” is not data – it’s knowledge. Behind it there’s location pinpointing and activity detection, but also an attempt to recognise habits and intent.

Does the user shower at home after a workout every day, or only on Mondays and Thursdays, when the gym shower is packed? Do they like the same temperature after every workout, or is it only after a 10km run that they prefer a mini-tundra at their car.screenshot 2

To arrive at the knowledge part of the equation, one needs to collect copious amounts of information. Then crunch it, and afterwards store it somewhere. Preferably somewhere secure, as information theft has become more and more lucrative in the past decade.

We’re seeing the results of this mess right now: every consumer technology ecosystem wants – needs, rather – our data if they want to contextualise and personalise their technology. And they absolutely crave that, of course, as real-time adaptation to the user can make almost every device, app and service better.

Let’s also not forget that products need information from outside of their ecosystem as well. A modern music service is great at knowing what it is we like to listen to, but it has very little idea about the context of this preference.screenshot 3

If it could have “eyes” in our car, and see how our taste changes when a spouse is listening with us (after understanding that the other person is a spouse), it could tailor itself much better to our tastes.

It’s nigh inevitable that user-centric smart devices and apps will gradually replace remote control and configuration rules for most users over the next decade, utilising the knowledge available to them to make consumer experiences more fluid and unobtrusive.

And so, more and more products we use come online, their manufacturers start trying to suck out every piece of data they can get their hands on. Thankfully for them, most of us have smartphones – digital extensions of our bodies, able to give anyone who looks at them closely enough a very comprehensive profile of our lives.screenshot 5

Enter Neura. Three years ago, as this tech landscape was forming, we were thinking about correlating data to produce knowledge. We were also trying to, you know, be nice – and so we’ve decided that we don’t want user data to become ours.

And this is the solution we’ve arrived at: we’ll collect and aggregate the data, turning it into knowledge, then not sell it to anyone. Instead, we’ll give it back to the users, and safeguard it for them. Meanwhile, we’ll allow anyone who wants to request fragments of that knowledge, in return for tangible value.

Years have passed, our algorithms have matured, and we’re working with both hardware and software companies on integrating our SDK. The thermostat, the water heater, the lightning rig – none of them have to follow their owner around 24/7 and create a dossier on them. They can simply request the 47 relevant characters, and make their products better.

The author of this blog is Denis Vitchevsky at Neura.

Comment on this article below or via Twitter: @IoTNow_ OR @jcIoTnow


9 IoT applications that will change everything

Posted on: September 1, 2021

Whether you are a future-minded CEO, tech-driven CEO or IT leader, you’ve come across the term IoT before. It’s often used alongside superlatives regarding how it will revolutionize the way you work, play, and live. But is it just another buzzword, or is it the as-promised technological holy grail? The truth is that Internet of

Read more

Which IoT Platform 2021? IoT Now Enterprise Buyers’ Guide

Posted on: August 30, 2021

There are several different parts in a complete IoT solution, all of which must work together to get the result needed, write IoT Now Enterprise Buyers’ Guide – Which IoT Platform 2021? authors Robin Duke-Woolley, the CEO and Bill Ingle, a senior analyst, at Beecham Research. Figure 1 shows these parts and, although not all

Read more

CAT-M1 vs NB-IoT – examining the real differences

Posted on: June 21, 2021

As industry players look to provide the next generation of IoT connectivity, two different standards have emerged under release 13 of 3GPP – CAT-M1 and NB-IoT.

Read more

IoT and home automation: What does the future hold?

Posted on: June 10, 2020

Once a dream, iot home automation is slowly but steadily becoming a part of daily lives around the world. In fact, it is believed that the global market for smart home automation will reach $40 billion by 2020.

Read more

Workz launches eSIM cloud

Posted on: November 29, 2021

Dubai. 29 November 2021 – IoT solutions provider Workz has expanded its eSIM subscription management solution to offer a GSMA certified cloud-based platform in the US. The platform, which is certified by the GSMA’s Security Accreditation Scheme (SAS) and hosted at Microsoft Azure’s Virginia, USA site enables mobile network operators (MNOs) to remotely manage consumer

Read more

Laiye partners with HUAWEI CLOUD to drive Brazil’s digital transformation

Posted on: November 29, 2021

Laiye, a provider of intelligent automation, and HUAWEI CLOUD, a global provider of cloud services, announced a strategic alliance to drive digital transformation in Brazil through of cloud computing, artificial intelligence (AI) and big data. The alliance will be implemented in the rest of Latin America. 

Read more