Berg forecasts 2.8m pets to be equipped with trackers in Europe and North America by 2021

André Malm, Senior Analyst at Berg Insight

The number of pets monitored using GPS locator devices in Europe and North America was about 300,000 at the end of 2015 according to a new research report from the M2M/IoT analyst firm Berg Insight.

Growing at a compound annual growth rate (CAGR) of 45%, this number is expected to reach 2.8 million by 2021. Solutions for pet tracking and monitoring available on the market today range from VHF-based systems mainly intended for hunting dogs, to GPS-based locators aimed at creating peace of mind for owners of domestic dogs and other larger pets.

The size and weight of GPS locators equipped with cellular communication modules available today are most suitable for monitoring dogs and cats weighing more than 4 kilograms. Pet locator devices typically have features that allow owners to view real-time location and set geofences to receive alerts when the pet wanders outside of these. Many devices are also fitted with accelerometer sensors t hat can give insights into the pet’s behaviour by tracking daily activity and health trends.

Pet locator devices are marketed by a growing number of specialist pet locator vendors, as well as several vendors active in other consumer-oriented locator segments. The potential market for pet locator devices is very large. There are now an estimated 150 million dogs and 160 million cats in Europe and North America. About 32% of the households in Europe and 65% of the households in North America own at least one pet.

“Most people consider their pets to be part of the family and are willing to spend significant amounts of money on pet products and accessories”, said André Malm, senior analyst at Berg Insight. He adds that there are still several barriers to growth for pet locator devices, including product performance related factors such as battery life, size and weight, as well as market related factors like cost and consumer awareness.

“The main remaining barrier is low awareness among potential customers. Pet locator devices is a relativel y new consumer product category, marketed by about a dozen small companies with limited marketing budgets”, continued Mr. Malm. Nevertheless, market awareness is building through word of mouth marketing as well as articles and reviews in pet related media.

Download the report brochure here: People Monitoring and Safety Solutions

Comment on this article below or via Twitter: @IoTNow_ OR @jcIoTnow

FEATURED IoT STORIES

9 IoT applications that will change everything

Posted on: September 1, 2021

Whether you are a future-minded CEO, tech-driven CEO or IT leader, you’ve come across the term IoT before. It’s often used alongside superlatives regarding how it will revolutionize the way you work, play, and live. But is it just another buzzword, or is it the as-promised technological holy grail? The truth is that Internet of

Read more

Which IoT Platform 2021? IoT Now Enterprise Buyers’ Guide

Posted on: August 30, 2021

There are several different parts in a complete IoT solution, all of which must work together to get the result needed, write IoT Now Enterprise Buyers’ Guide – Which IoT Platform 2021? authors Robin Duke-Woolley, the CEO and Bill Ingle, a senior analyst, at Beecham Research. Figure 1 shows these parts and, although not all

Read more

CAT-M1 vs NB-IoT – examining the real differences

Posted on: June 21, 2021

As industry players look to provide the next generation of IoT connectivity, two different standards have emerged under release 13 of 3GPP – CAT-M1 and NB-IoT.

Read more

IoT and home automation: What does the future hold?

Posted on: June 10, 2020

Once a dream, iot home automation is slowly but steadily becoming a part of daily lives around the world. In fact, it is believed that the global market for smart home automation will reach $40 billion by 2020.

Read more
RECENT ARTICLES

Workz launches eSIM cloud

Posted on: November 29, 2021

Dubai. 29 November 2021 – IoT solutions provider Workz has expanded its eSIM subscription management solution to offer a GSMA certified cloud-based platform in the US. The platform, which is certified by the GSMA’s Security Accreditation Scheme (SAS) and hosted at Microsoft Azure’s Virginia, USA site enables mobile network operators (MNOs) to remotely manage consumer

Read more

Laiye partners with HUAWEI CLOUD to drive Brazil’s digital transformation

Posted on: November 29, 2021

Laiye, a provider of intelligent automation, and HUAWEI CLOUD, a global provider of cloud services, announced a strategic alliance to drive digital transformation in Brazil through of cloud computing, artificial intelligence (AI) and big data. The alliance will be implemented in the rest of Latin America. 

Read more