Zest4 appoints LeSaux from Telefonica as new head of M2M

Anton Le Saux, head of M2M, Zest4

To expand its M2M Partner Programme, Zest4 has invested in a well-known industry figure to lead its machine-to-machine (M2M) and Internet of Things (IoT) business.

Anton Le Saux will join Zest4 in early September 2016 bringing with him over 20 years’ experience in the mobile network industry and 17 years’ experience in the in-direct channel business. Anton has spent the last 3 years heading up and developing the IoT and M2M business for telecommunications provider Telefonica.

Anton’s appointment follows a series of significant M2M developments for Zest4 over the last 12 months, as part of its strategy to help channel partners enter the M2M and IoT market.

In October 2015, Zest4 announced a partnership with Arkessa in response to the growing demand by communications resellers looking to realise the growth opportunity in M2M. Together, Zest4 and Arkessa have developed a truly complete M2M package for resellers that’s not available anywhere else on the market.

The Zest4 M2M Partner Programme was officially launched in May 2016 and provides channel partners with expert M2M knowledge and technical support, training through the Zest4 partner academy, marketing support, optimised tariffs and competitive commercials.

As head of M2M for Zest4, Anton will take over the Zest4 M2M Partner Programme, working with the existing Channel Sales team to further develop and deliver the enablement programme. Anton and the team are said to be dedicated to recruiting new partners, helping them to build bespoke M2M strategies, educate their customers and make adding M2M to their portfolio a reality.

Commenting on the opportunity to join Zest4, Anton said, “I am extremely delighted to be joining Zest4 and to help shape the company’s continuing M2M journey. I have huge respect and admiration for the work the team have done over the last 12 months in developing the M2M proposition. The partnership with Arkessa is what really differentiates Zest4 from the rest of the market, enabling them to offer a truly complete and unique service for the channel, encompassing managed platforms as well as connectivity.”

Mandy Fazelynia, Zest4’s Operations & Business Development director
Mandy Fazelynia, Zest4’s Operations & Business Development director

“The Internet of Things and M2M are phrases that are on everyone’s lips, but in reality, a large proportion of resellers don’t really understand how they can profit from M2M or access the growing opportunity. My prime focus will be on educating the channel to enable them to clearly see the bigger picture and understand the longer-term revenues that M2M offers and what it can do for their customers. M2M technology offers huge benefits to businesses in terms of automation and smarter ways of working, which can ultimately save them valuable time and money,” he added.

Regarding Zest4’s continuing commitment to M2M, Mandy Fazelynia, Zest4’s Operations & Business Development director, said, “We have made great progress over the last year in adding M2M to our product portfolio following the formation of our partnership with Arkessa. The appointment of Anton to our team reinforces our commitment to M2M and the channel, and will enable us to further develop our in-house knowledge and expertise.”

Fazelynia added, “We are all looking forward to Anton joining us in September and are excited for our future in M2M. Our prime goal is for Zest4 to become the go-to provider for M2M and IoT services in the channel. With the continued support of Arkessa and with Anton’s skills and experience, we are confident that this goal will become a reality.”

Comment on this article below or via Twitter: @IoTNow_ OR @jcIoTnow



Ericsson, Thales launches IoT accelerator device connect with eSIMs for enterprises

Posted on: December 2, 2022

Ericsson’s Internet of Things (IoT) business, in partnership with Thales, launches IoT Accelerator Device Connect, a service offering generic eSIMs unbundled from pre-selected Service Providers. For the first time, enterprises have the flexibility to select one or more Service Providers easily and instantly at the time of device activation. This new business model dramatically accelerates

Read more

Airtel Business wins IoT solution mandate for Smart Meters from TPWODL

Posted on: December 2, 2022

Burla, Odisha, 29 November 2022 – Bharti Airtel (Airtel), India’s communications solutions provider has announced that it has won a cellular IoT solution mandate with TP Western Odisha Distribution Limited, (TPWODL), a Joint venture between Government of Odisha and Tata Power. The mandate will see Airtel power 200,000 Smart Meters with IoT solution, of which 70,000

Read more

The IoT Adoption Boom – Everything You Need to Know

Posted on: September 28, 2022

In an age when we seem to go through technology boom after technology boom, it’s hard to imagine one sticking out. However, IoT adoption, or the Internet of Things adoption, is leading the charge to dominate the next decade’s discussion around business IT. Below, we’ll discuss the current boom, what’s driving it, where it’s going,

Read more

9 IoT applications that will change everything

Posted on: September 1, 2021

Whether you are a future-minded CEO, tech-driven CEO or IT leader, you’ve come across the term IoT before. It’s often used alongside superlatives regarding how it will revolutionize the way you work, play, and live. But is it just another buzzword, or is it the as-promised technological holy grail? The truth is that Internet of

Read more

Which IoT Platform 2021? IoT Now Enterprise Buyers’ Guide

Posted on: August 30, 2021

There are several different parts in a complete IoT solution, all of which must work together to get the result needed, write IoT Now Enterprise Buyers’ Guide – Which IoT Platform 2021? authors Robin Duke-Woolley, the CEO and Bill Ingle, a senior analyst, at Beecham Research. Figure 1 shows these parts and, although not all

Read more

CAT-M1 vs NB-IoT – examining the real differences

Posted on: June 21, 2021

As industry players look to provide the next generation of IoT connectivity, two different standards have emerged under release 13 of 3GPP – CAT-M1 and NB-IoT.

Read more

IoT and home automation: What does the future hold?

Posted on: June 10, 2020

Once a dream, home automation using iot is slowly but steadily becoming a part of daily lives around the world. In fact, it is believed that the global market for smart home automation will reach $40 billion by 2020.

Read more

5 challenges still facing the Internet of Things

Posted on: June 3, 2020

The Internet of Things (IoT) has quickly become a huge part of how people live, communicate and do business. All around the world, web-enabled devices are turning our world into a more switched-on place to live.

Read more

What is IoT?

Posted on: July 7, 2019

What is IoT Data as a new oil IoT connectivity What is IoT video So what’s IoT? The phrase ‘Internet of Things’ (IoT) is officially everywhere. It constantly shows up in my Google news feed, the weekend tech supplements are waxing lyrical about it and the volume of marketing emails I receive advertising ‘smart, connected

Read more