What are the hottest devices in the Connected Home?

Rafi Zauer, head of marketing at Essence

The connected home has not arrived to our lives as an explosive breakthrough as many analysts from the industry thought it would. Nonetheless, it is already here, among us.

According to Parks Associates, in 2015, ownership of smart home products in U.S. broadband households increased from 16% to 19%, and in 2016, 44% of households that still did not have a smart device were planning to purchase one. What is more interesting is that almost half of the households with a security system also have some type of smart home device. It is a silent revolution.

As Bill Ablondi from Strategy Analytics put it, “The Smart Home is something that is going to evolve rather than explode”. By the time consumers begin to realise it they will have already embraced it.

Nevertheless, Connected Home technologies are seeping into our daily lives almost unnoticed. Some connected devices are more popular than others. At present, the three big drivers of the connected home market are smart lights, locks, and thermostats. It may seem that novelty and high tech may appeal to some, but what most consumers seek is to solve real, everyday problems, says Rafi Zauer, head of marketing at Essence.

Consumers value convenience over breakthrough technology or any other ‘cool’ factor. Therefore, it does not come as a surprise that the smart devices, which are currently approaching the 10% adoption mark, include smart thermostats, network cameras, smart door locks, smart garage door openers, and smart smoke detectors.

Popular devices among consumers are those that help reinforce home security, such as video doorbells and smart cameras. In fact, Parks Associates recently discovered that, in the U.S., 32% of people who already own a professionally monitored security system, also own a network security camera, and almost half of them manage it remotely every day. A more recent report, by the NPD Group, found that smart cameras amounted to 61% of all connected home device sales between June 2015 and June 2016.

Connected Living IoT Now
Connected Living IoT Now

Many security dealers report that they are witnessing a rapid increase in smart lock sales. They say that, at first, homeowners used to install them only on the front door. Now, given the good results and the convenience and security they offer, homeowners are beginning to install the smart locks in all the rooms of the house. Their ability to connect to the rest of the connected home system is driving this increase in sales.

Smart locks not only allow users to remotely control the doors from their smartphone, but also allow users to feel in control, since smart locks register who enters and leaves the house, and can lock automatically the moment the alarm is turned on.

The benefits of automating the garage door have also begun to become apparent to consumers. Smart garage door openers are very popular in countries like the United States, where so many single-family homes have a garage of their own, which, in many cases, is used as the main entrance to the house.

Not everything revolves around security. Like we said before, users expect to obtain real, tangible benefits from their investment in smart tech. Daily convenience and energy management offer exactly those kinds of benefits. That is why connected outdoor lighting and smart thermostats are among some of the best-selling devices in the connected home market.

As for technology, voice control is rapidly becoming a consumer favorite, judging by the increase in sales over the last year. Amazon, for example, has already sold over 3 million units of its Echo voice-controlled smart home device, notwithstanding the market’s low awareness level. This may be probably due to the maturity reached by this type of technology, which offers accurate voice recognition, and the many advantages it provides for consumers.

WeR@Home 2016
WeR@Home 2016

On the coldest side of the spectrum, the least popular devices among consumers are certain kitchen appliances, such as smart refrigerators or coffee-makers, as well as home entertainment systems.

It appears that homeowners are more into smart home technology, for the security, convenience, and energy saving solutions it provides, than the things that homeowners do not seem to need, like to be reminded they need to buy milk.

The author of this blog is Rafi Zauer, head of marketing at Essence

Comment on this article below or via Twitter: @IoTNow_ OR @jcIoTnow


TD SYNNEX expands solution offering with Google Cloud

Posted on: May 20, 2022

19 May 2022 – TD SYNNEX announced the expansion of its cloud solution portfolio with the addition of Google Cloud offerings. Available immediately to partners, Google Cloud provides users with a suite of cloud computing services businesses can use to enhance productivity and workflow.

Read more

Self-driving technology firm Sensible 4 receives €8mn to boost sustainable transport

Posted on: May 19, 2022

Luxembourg & Finland. 19 May, 2022 – Sensible 4’s software enables vehicles to operate under the most challenging weather conditions, including snow, heavy rain, fog and sandstorms. Autonomous driving contributes to sustainable transport, reducing the number of traffic accidents and carbon dioxide and polluting emissions. It also provides a solution to the shortage of public

Read more

9 IoT applications that will change everything

Posted on: September 1, 2021

Whether you are a future-minded CEO, tech-driven CEO or IT leader, you’ve come across the term IoT before. It’s often used alongside superlatives regarding how it will revolutionize the way you work, play, and live. But is it just another buzzword, or is it the as-promised technological holy grail? The truth is that Internet of

Read more

Which IoT Platform 2021? IoT Now Enterprise Buyers’ Guide

Posted on: August 30, 2021

There are several different parts in a complete IoT solution, all of which must work together to get the result needed, write IoT Now Enterprise Buyers’ Guide – Which IoT Platform 2021? authors Robin Duke-Woolley, the CEO and Bill Ingle, a senior analyst, at Beecham Research. Figure 1 shows these parts and, although not all

Read more

CAT-M1 vs NB-IoT – examining the real differences

Posted on: June 21, 2021

As industry players look to provide the next generation of IoT connectivity, two different standards have emerged under release 13 of 3GPP – CAT-M1 and NB-IoT.

Read more

IoT and home automation: What does the future hold?

Posted on: June 10, 2020

Once a dream, home automation using iot is slowly but steadily becoming a part of daily lives around the world. In fact, it is believed that the global market for smart home automation will reach $40 billion by 2020.

Read more

5 challenges still facing the Internet of Things

Posted on: June 3, 2020

The Internet of Things (IoT) has quickly become a huge part of how people live, communicate and do business. All around the world, web-enabled devices are turning our world into a more switched-on place to live.

Read more

What is IoT?

Posted on: July 7, 2019

What is IoT Data as a new oil IoT connectivity What is IoT video So what’s IoT? The phrase ‘Internet of Things’ (IoT) is officially everywhere. It constantly shows up in my Google news feed, the weekend tech supplements are waxing lyrical about it and the volume of marketing emails I receive advertising ‘smart, connected

Read more