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Seebo and IBM collaborate to simplify IoT development for product companies

Seebo and IBM collaborate to simplify IoT development for product companies

Posted by Zenobia HegdeFebruary 16, 2017

Seebo, a development platform for smart products, and IBM are collaborating to bring together the Seebo platform and IBM Watson Internet of Things (IoT).

Connecting Seebo’s IoT development capabilities with IBM’s Watson IoT Platform and Bluemix is designed to enable manufacturers to accelerate the delivery of smart products and gain insights from user data. A growing number of manufacturers are connecting their products to the IoT to enhance their product’s value and increase revenue streams.

The complexity of developing smart products – including parallel software, firmware and hardware design, alongside new design and production considerations – often deters manufacturers from pursuing innovation through IoT. The addition of IBM’s Watson IoT Platform alongside Seebo’s SaaS platform helps to address these obstacles. The collaboration gives manufacturers access to tools to help build smart products quickly, efficiently and cost-effectively as well as out-of-the-box connection with the cloud.

Neil Postlethwaite

“We are excited for Seebo to join with our Watson IoT Platform,” said Neil Postlethwaite, director, Watson IoT Platform at IBM. “Seebo offers a unique set of tools that enable quick time to market for new IoT products in this fast-growing space. IBM sees this collaboration as one which will enable clients to rapidly design and develop their IoT products; while also having the ability to use cognitive capabilities from IBM’s IoT and Watson services.”

As an IBM Watson IoT business partner, Seebo joins IBM’s IoT ecosystem and links the two platforms together for easy use by developers and product managers.

Seebo customers can use IBM’s capabilities alongside Seebo’s innovative hardware simulator and testing app to reduce development costs and accelerate smart product time to market.


“In less than an hour of using Seebo’s platform, product managers see data from their newly-developed online prototype visualised on the cloud dashboard,” said Lior Akavia, Seebo co-founder and CEO. “Through our collaboration, we allow our customers to enjoy the synergy of IBM’s most advanced IoT, cloud and analytics tools and Seebo’s fast development capabilities to become active players of their sectors’ growing digital transformation trends.”

The combination of hardware and app simulators, alongside the Cloud integration, empowers developers to build and test software independent of hardware, reducing the resources needed during smart product development.

One company taking advantage of the integration is Greengage, a manufacturer of lighting systems. The company is currently developing a smart solution with Seebo to enable remote control and monitoring of livestock houses for farmers, improving productivity and animal welfare management.

“We are excited to be using Seebo’s platform and the integration with the cloud and analytics from IBM Bluemix to launch a unique product solution that will revolutionise livestock management for farmers,” said Derek Liddle, director of Engineering at Greengage.

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