A survey from the In-Vehicle UX (IVX) group at Strategy Analystics has assessed consumer interest in telematics and remote vehicle management services.
While consumer interest remains strong for services that provide immediate help in time-sensitive emergency situations (such as one-touch access to emergency services or stolen vehicle assistance), fewer respondents are interested in remote horn/light functions and remote start. However, willingness to pay for such services remained high across all regions surveyed.
Surveying consumers in the US, the UK and China, Strategy Analytics has found that interest in telematics and remote vehicle management system is not necessarily higher in premium vehicle owners compared to other classes.
Though premium vehicle owners in all three regions exhibited higher interest in remote horn / light functions than owners of other vehicle classes, mid-range vehicle owners in the US showed the highest interest in several tracked services, including stolen vehicle assistance, automatic crash notification, remote diagnostics, remote start, and teen driving alerts.
The In-vehicle UX group forms part of the User Experience Innovation Practice (UXIP) at Strategy Analytics. Focusing on user behaviors, motivations and interests within in-vehicle, mobile device, connected home and media & services research areas, UXIP helps clients meet consumer needs, develop usable solutions and deliver compelling user experiences.
Derek Viita, senior analyst and report author commented, “Willingness to pay a monthly fee for a package including all of the telematics services described in the survey declined in the US from 2015 to 2016, but overall willingness to pay across all regions remained quite high. More than 50% of respondents were willing to pay at price points below $20 per month in the US.”
Chris Schreiner, director IVX, added, “With high consumer interest levels and willingness to pay, OEMs should keep putting efforts on introducing telematics services that would bring improved safety and security.”
Click here for the report.
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