Life Lessons: Hubert Da Costa, VP of EMEA at Cradlepoint

Hubert Da Costa of Cradlepoint
  1. As a child what job did you want to have when you grew up?

Honestly? From the age of four, I believed that my true vocation would be as a priest. However, that all went out of the window after my first kiss, aged 16. I saw stars and never looked back.

2. If you had one business lesson to share with your younger self what would it be?

Always do things the right way or your actions will come back to bite you. Act with integrity and honesty. If you don’t you’ll learn a harsh lesson.

Also, make sure you give 100% to everything you do and never give up at the first hurdle. I believe that it’s not who’s first to market that wins every time. The right mantra is that the real winners are the ones that slow down the least. A little like the tortoise and the hare tale from my youth.

3. Which Internet of Things (IoT) use case has recently fired your imagination?

The possibilities that the IoT opens up for affordable and social housing still astound me because of the potential impact they will have on whole communities. From cost and energy savings to providing a secure environment and better healthcare. These have the ability to change lives in a way that matters.

4. What lessons have you learned from doing business in other countries or organisations?

Never think you know it all and one size fits all. You have to respect the culture and know the environment.

Comment on this article below or via Twitter: @IoTNow_ OR @jcIoTnow

FEATURED IoT STORIES

9 IoT applications that will change everything

Posted on: September 1, 2021

Whether you are a future-minded CEO, tech-driven CEO or IT leader, you’ve come across the term IoT before. It’s often used alongside superlatives regarding how it will revolutionize the way you work, play, and live. But is it just another buzzword, or is it the as-promised technological holy grail? The truth is that Internet of

Read more

Which IoT Platform 2021? IoT Now Enterprise Buyers’ Guide

Posted on: August 30, 2021

There are several different parts in a complete IoT solution, all of which must work together to get the result needed, write IoT Now Enterprise Buyers’ Guide – Which IoT Platform 2021? authors Robin Duke-Woolley, the CEO and Bill Ingle, a senior analyst, at Beecham Research. Figure 1 shows these parts and, although not all

Read more

CAT-M1 vs NB-IoT – examining the real differences

Posted on: June 21, 2021

As industry players look to provide the next generation of IoT connectivity, two different standards have emerged under release 13 of 3GPP – CAT-M1 and NB-IoT.

Read more

IoT and home automation: What does the future hold?

Posted on: June 10, 2020

Once a dream, iot home automation is slowly but steadily becoming a part of daily lives around the world. In fact, it is believed that the global market for smart home automation will reach $40 billion by 2020.

Read more
RECENT ARTICLES

Transsion and HERE partner to enhance location accuracy experience for smartphone users

Posted on: January 25, 2022

HERE Technologies, the location data and technology platform, announced that Transsion, the provider of smart devices and mobile services in global emerging markets, has selected HERE Network Positioning to improve its location accuracy capabilities in emerging markets such as Kenya, Nigeria, Ghana, Bangladesh, India, Pakistan, Indonesia and Thailand.

Read more

Francisco Partners to acquire IBM’s healthcare data and analytics assets

Posted on: January 25, 2022

Armonk, NY and San Francisco, CA, USA. 21 January 2022 – IBM and Francisco Partners, a global investment firm that specialises in partnering with technology businesses, announced that the companies have signed a definitive agreement under which Francisco Partners will acquire healthcare data and analytics assets from IBM that are currently part of the Watson

Read more