New ThingWorx Studio augmented reality free trial programme for Industrial IoT

PTC, has launched a new ThingWorx Studio augmented reality (AR) free trial programme for the Industrial Internet of Things (IoT).

The programme enables companies to leverage the ThingWorx® Studio AR authoring and publishing tool to rapidly prototype and develop AR experiences that can bring new value to their businesses.

The free trial programmme gives companies access to the newest features of ThingWorx Studio and enables them to begin creating their first AR experiences in just minutes. Companies interested in joining the ThingWorx Studio free trial programme can sign up on the free trial programme page.

Companies entering the ThingWorx Studio free trial programme will have access to one of the fastest and simplest ways to author and publish AR experiences for the Industrial IoT. The free trial programme features the newest capabilities of ThingWorx Studio, and enables companies to go from signing up to creating their first AR experiences in just minutes.

The ThingWorx Studio free trial programme is expected to draw in companies that are focused on using AR for five primary use cases: visualising IoT data in augmented reality dashboards, augmenting step-by-step service instructions, training tutorials, sales and marketing, and design reviews. These use cases demonstrate the broad applicability of augmented reality in the industrial and enterprise spaces, particularly when it is combined with IoT.

“Augmented reality has incredible potential for the Industrial IoT, but creating AR experiences needs to be fast and simple,” said Mike Campbell, executive vice president, ThingWorx Platform, PTC. “We designed ThingWorx Studio to take the complexity out of AR. By joining the ThingWorx Studio free trial programme, companies have access to one of the most powerful AR development tools available, and users can begin creating AR experiences in mere minutes.”

Mike Campbell

The new free trial programme follows the success of the initial ThingWorx Studio pilot programme, which ran from July 2016 through April 2017. Over 1,500 companies used the ThingWorx Studio augmented reality authoring and publishing tool to create, prototype, and pilot new AR experiences for the Industrial IoT space, including Oracle, Solar Turbines, OSIsoft, Fujitsu Network Communication, and EPAM.

In total, the new industrial and enterprise-focused AR experiences generated by participating companies were viewed more than 100,000 times. This was the first AR pilot programme of this scale for the Industrial IoT that demonstrated the simplicity and speed of AR authoring and publishing.

Participation in the pilot programme enabled companies, like Oracle, to demonstrate the innovative value that AR can bring to their existing customer experience solutions.

“The ThingWorx Studio pilot programme from PTC allowed us to explore how our existing CX products can infuse AR technology to deliver a more robust customer experience across Oracle Service Cloud, Oracle IoT Cloud, and Oracle Commerce Cloud,” said Shon Wedde, Oracle’s senior director of CX product management.

“We’re excited to highlight how companies can integrate AR to augment self-service, assisted service, and field service experiences during our innovation session at the Call Center Week event in Las Vegas, June 24-30, 2017.”

ThingWorx Studio is part of the ThingWorx Industrial IoT platform from PTC. Leveraging Vuforia® computer vision technology, ThingWorx Studio democratises AR development by enabling users to author and publish AR experiences without requiring programming or coding skills.

Content creators can leverage existing 3D data, such as CAD data, to build and publish AR models and experiences. A drag-and-drop, codeless interface further simplifies the AR creation process, reducing the time that it takes to build AR content from hours down to mere minutes.

Because it is part of the ThingWorx Industrial IoT platform, ThingWorx Studio allows content creators to incorporate connected product data from ThingWorx into their AR experiences. When an AR experience is generated, data from the product – such as temperature, fuel level, or operating speed – can be displayed, allowing for a simple, digital interface for consuming information.

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