Nine out of 10 consumers believe that they are more likely to purchase a car if explored in virtual reality

In a new poll of 1,000 car buyers across Europe, 89% of the total sample revealed that they would be more likely to proceed to purchase the vehicle after exploring and customising its features using virtual reality (VR), 44% of those stated that they would be ‘very likely’ to do so.

The study also revealed that 25% of consumers expect that VR will be the primary method of being able to customise a new car by 2027.

The statistics point to a shift in traditional consumer buying habits, with modern day buyers revealing that having access to the latest technology in a dealership would make them more likely to part with their cash and increase brand loyalty.

In the survey, 79% said that being offered a high-quality VR experience in a dealership would directly influence their perception of brand quality overall, 50% also revealed that it would make them more likely to view other vehicles in the range.

Unsurprisingly perhaps, it was the younger generation that admitted they would be ‘more likely’ to purchase a car if given the opportunity to view it in a range of urban and scenic environments using technology, with 84% of 25-34-year-olds across UK, Spain, Germany, France and Italy all in agreement with this statement.

Meanwhile, 25% of consumers expect immersive technologies to be the primary method of customising a new car by 2027, with 59% stating it would play an important role alongside other technologies.

Joseph Artgole

Commenting on the results, Joseph Artgole, associate marketing director at ZeroLight, said “Modern consumer behaviour is making high quality, immersive brand experiences more and more relevant in today’s automotive marketplace. These results demonstrate that VR and AR offer a unique proposition for consumers, facilitating both brand affinity and conversion potential.”

The survey also found that younger car buyers from these five largest European economies had the highest level of expectation when it came to customising their new car. An overwhelming 93% of 25-34-year-olds expected to be able to see design options and select preferences of the car in detail prior to purchase.

Artgole explained, “Fully immersive, 1:1 experiences increase footfall by giving customers more freedom and flexibility to see and customise their car – making it easier for them to discover their dream vehicle from the very first interaction.”

Comment on this article below or via Twitter: @IoTNow OR @jcIoTnow

RECENT ARTICLES

SiTime expands addressable market with its new precision timing solution for autonomous vehicles

Posted on: September 30, 2022

Santa Clara, United States. 27 September, 2022 – SiTime Corporation, a provider in precision timing, introduced a new automotive oscillator family, based on SiTime’s advanced MEMS technology. The new differential oscillators are 10x more resilient and ensure reliable operation of ADAS across extreme road conditions and temperatures. The launch of the new automotive oscillator, AEC-Q100 SiT9396/7,

Read more

Semtech’s LoRa devices featured in Kiwi Technology gas metering solution

Posted on: September 30, 2022

Camarillo, United States. 29 September, 2022 – Semtech Corporation, a global supplier of high performance analog and mixed-signal semiconductors and advanced algorithms, announced that Kiwi Technology, an advanced internet of things (IoT) turn-key solutions and data analytics provider, is using Semtech’s LoRa devices for its new third party class B network control unit (NCU) that connects gas meters

Read more
FEATURED IoT STORIES

9 IoT applications that will change everything

Posted on: September 1, 2021

Whether you are a future-minded CEO, tech-driven CEO or IT leader, you’ve come across the term IoT before. It’s often used alongside superlatives regarding how it will revolutionize the way you work, play, and live. But is it just another buzzword, or is it the as-promised technological holy grail? The truth is that Internet of

Read more

Which IoT Platform 2021? IoT Now Enterprise Buyers’ Guide

Posted on: August 30, 2021

There are several different parts in a complete IoT solution, all of which must work together to get the result needed, write IoT Now Enterprise Buyers’ Guide – Which IoT Platform 2021? authors Robin Duke-Woolley, the CEO and Bill Ingle, a senior analyst, at Beecham Research. Figure 1 shows these parts and, although not all

Read more

CAT-M1 vs NB-IoT – examining the real differences

Posted on: June 21, 2021

As industry players look to provide the next generation of IoT connectivity, two different standards have emerged under release 13 of 3GPP – CAT-M1 and NB-IoT.

Read more

IoT and home automation: What does the future hold?

Posted on: June 10, 2020

Once a dream, home automation using iot is slowly but steadily becoming a part of daily lives around the world. In fact, it is believed that the global market for smart home automation will reach $40 billion by 2020.

Read more

5 challenges still facing the Internet of Things

Posted on: June 3, 2020

The Internet of Things (IoT) has quickly become a huge part of how people live, communicate and do business. All around the world, web-enabled devices are turning our world into a more switched-on place to live.

Read more

What is IoT?

Posted on: July 7, 2019

What is IoT Data as a new oil IoT connectivity What is IoT video So what’s IoT? The phrase ‘Internet of Things’ (IoT) is officially everywhere. It constantly shows up in my Google news feed, the weekend tech supplements are waxing lyrical about it and the volume of marketing emails I receive advertising ‘smart, connected

Read more
IoT Newsletter

Join the IoT Now online community for FREE, to receive: Exclusive offers for entry to all the IoT events that matter, round the world

Free access to a huge selection of the latest IoT analyst reports and industry whitepapers

The latest IoT news, as it breaks, to your inbox