PTC to accelerate mixed reality for enterprises with Microsoft HoloLens

PTC announced from Microsoft Ignite that it is working to create enterprise mixed reality (MR) experiences with Microsoft HoloLens. PTC and Microsoft will jointly work to help customers leverage the ThingWorx Studio MR authoring and publishing tool as a preferred way to build hands-free MR experiences for HoloLens.

ThingWorx Studio, powered by Vuforia, offers HoloLens customers native support for building and rapidly creating scalable mixed reality experiences. The ThingWorx Studio visual drag-and-drop authoring environment, with built-in support for gestures and voice commands, enables users to quickly and efficiently create immersive HoloLens interactions without the need for skilled programming or costly custom designers.

“The combination of ThingWorx Studio and HoloLens opens up tremendous opportunity for industrial customers to create immersive ‘hands-free’ mixed reality experiences for a variety of business-critical use cases, including for sales and marketing, manufacturing, and service, as well as human resources and training,” said Terry Farrell, director of mixed reality marketing, Microsoft.

“The collaboration with PTC enables HoloLens customers to create these experiences faster and more easily so that they can take advantage of this opportunity.”

The combination of ThingWorx Studio and HoloLens will be highlighted this week at Microsoft Ignite in the PTC ThingWorx Studio booth located in the Central Square of the expo floor. Attendees will be able to see how quickly and easily one can create mixed reality experiences in an enterprise setting using ThingWorx Studio.

Mike Campbell

The hands-on MR demonstrations will include a sales and marketing use case showing how customers can view different product options in life-size scale in front of them and a service use case showing how a field service technician can view the steps to properly conduct a maintenance procedure directly on the machine needing repair, “hands-free” with HoloLens.

“Manufacturers are faced with challenges when designing, building, operating, and servicing smart connected products,” said Mike Campbell, executive vice president, ThingWorx Platform, PTC.

“The combination of ThingWorx Studio and HoloLens enables users in business settings to create mixed reality experiences that can help support some of these challenges in an easier, faster, and more cost-effective way.We are excited to be working with Microsoft to enable industrial customers to gain a competitive advantage through the use of MR.”

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