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Maxim Integrated aims to support automotive design innovation at Germany’s ELIV 2017
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Maxim Integrated aims to support automotive design innovation at Germany’s ELIV 2017

by Sheetal KumbharOctober 9, 2017

At the international VDI Congress ELIV (Electronics In Vehicles) in Bonn, Germany, Maxim Integrated Products, Inc. will demonstrate how it empowers automotive design innovation through unique mixed signal and analog solutions for the car of the future.

Designing tomorrow’s vehicles calls for technology that keeps up with increasing demands for greater safety and connectivity. Maxim’s high-performance, automotive-grade ICs meet the stringent quality and reliability standards that are essential for designing safer, smarter vehicles of the future.

Maxim will provide technology demonstrations in the following areas:

  • Next-generation gigabit multimedia serial link (GMSL) serialiser and deserialiser (SerDes) technology, which supports the high bandwidth, complex interconnect, and data integrity requirements for future automotive infotainment and advanced driver assistance systems (ADAS)
  • Remote tuner architecture with single hardware platform, which reduces cables and simplifies vehicle head unit design while enhancing radio performance and supporting worldwide radio standards for automotive applications

“At ELIV 2017, Maxim will demonstrate infotainment, ADAS, electrification, and safety solutions that save system designers board space, cost, and time while simultaneously meeting automotive performance and quality requirements,” said Kent Robinett, vice president, Automotive Business Management at Maxim Integrated. “Together with our customers, we are pushing the boundaries for innovation in cars which result in a better user experience through high performance, connectivity, and improved safety.”

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Sheetal Kumbhar

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